When running any Amazon ad campaign, there will be several moments when the ads will not function. This could occur for some reasons that are usually outside your control. No worries, though! Here is all the required information to solve common problems and get your ads working again.
If you’re starting or have been running an Amazon account management for a while, you will likely encounter a problem with your ads sooner or later. These can range from appearing as non-relevant click-bait headlines to failing to show ads on all applicable products. If you’re experiencing any issues with your ads and want to find solutions as soon as possible, keep reading!
Symptoms of a non-functioning ad campaign
Several symptoms can indicate the issue when an Amazon Ad Campaign stops functioning correctly. Here are a few of the more typical ones:
- Decreased Impressions: Impressions refer to the number of times your ad is displayed to potential customers. If your ad campaign is not functioning, you may notice a decrease in impressions, meaning fewer people are seeing your ads.
- Decreased Clicks: Clicks are the number of times a customer clicks on your ad. If your ad campaign is not functioning, you may notice a decrease in clicks, meaning fewer people are taking action and clicking on your ad.
- Increased Cost per Click (CPC): CPC refers to the sum you pay each time a user clicks on your advertisement. If your ad campaign needs to be fixed, you may notice an increase in CPC, meaning you are paying more for each click but not getting the desired results.
- Decreased Conversion Rate: Conversion rate refers to the number of people who take action and make a purchase after clicking on your ad.
These symptoms can indicate that something is not working with your Amazon Ad Campaign, and it’s time to take action to resolve the issue.
What causes ads to stop functioning?
If your campaign runs smoothly, there is a meager chance that your ads will stop functioning. But what exactly causes these issues?
- Headlines not being relevant: Amazon PPC agency results from a combination of factors outside your control, like the popularity of your keywords and the number of competing ads on your product page.
- Images not loading: If the photos in your ads are not loading correctly, this will result in the text being greyed out. You can switch from the default image that loads in your ads to a different one to see if this solves the problem.
- Ads are showing on only some products: If some of your ads are working but others are not, this is usually a result of an issue with your ad setup. To troubleshoot this issue, you’ll want to look at your campaign settings and ensure everything is set up correctly.
- Other things to check before troubleshooting ads.
How to troubleshoot ad issues
If you need to figure out precisely what is causing your issues, it’s best to troubleshoot on a few different levels. For example, if one of your images isn’t loading correctly, you can try switching to a different image to see if the problem goes away. Similarly, if some of your headlines aren’t relevant, then the headlines on other ads might be appropriate.
Another way to troubleshoot issues is to look at your campaign settings. For example, if your ads appear on the wrong products or aren’t showing on all products, this helps you narrow down the issue.
What do you do if your ads are not showing?
When your Amazon account management service stops working, you can’t wait for them to start working again. Instead, you need to take action to fix the problem and get your ads running again.
The first factor you should do is check your ad campaigns. Do they appear in the same places where you think they should be? If so, it probably needs fixing with your account or campaign settings. You can change these settings by logging into Seller Central and going to the “Campaigns & Ads” tab. This will give you access to all of your campaigns and their locations.
Next, check for any possible errors that may have occurred during the campaign. You can do this by viewing the seller dashboard and clicking on “Advertising” from there.
If there was an error during the ad campaign run cycle, click on it and select “Reset Campaign” before clicking “Save Changes” at the bottom.
Ads won’t rotate or stop appearing on certain products.
Amazon ads are a great way to drive traffic to your products, but they’re not free. You’ll have to pay for them and run them correctly to get the most out of them.
Here are some tips for optimizing your Amazon ad campaigns:
Ads won’t rotate or stop appearing on certain products. Instead, ads may appear on other products that are similar or related to the product you advertised. This is because Amazon account management service uses data from your ad campaign to help determine which products to show your ads on. So if they don’t seem relevant to your target market, they should be removed from the campaign and re-entered.
If this happens, try entering a new keyword into your account and see if any results match what you’re looking for. If there aren’t any results, it might be time to change your keywords until you find something that works well with your product line.
Other things to check before troubleshooting ads.
What happens when your Amazon ad campaign stops functioning?
If you’ve run an Amazon ad campaign and it doesn’t seem to be working correctly, it’s important to check other things first. Here’s how:
- Check your account settings. Make sure you’re focusing on the appropriate keywords and that they appear in your campaigns. If you’re not, try adjusting them as needed.
- Check your campaign performance reports. Make sure you’re getting an accurate idea of how well your ads perform in real life (i.e., people clicking on them). Click into your account settings, choose Performance Reports under Ads & Marketing Tools, and select Campaign Performance Reports retrieved from the page’s top menu.
3 ways to fix a stuck Amazon ad campaign
If you’ve been troubleshooting the issues discussed above and nothing is working, it’s time to get creative. Amazon account management service can sometimes be frustrating, but following these steps can usually put things back to normal.
Disable your Amazon ads: The first thing you want to do is disable your ads. This will prevent any new ads from loading and help you figure out what is causing your existing ads not to work.
Remove any problematic ads: The next thing you want to do is to delete any inappropriate ads that you find manually. This will allow you to see exactly what is causing your current ads not to work.
Replace your default image with a better one: You want to avoid doing that is to switching the default image in your ads to a better one. However, this will often help you solve the image problem preventing your current ads from working correctly.
Conclusion:
Running any ad on Amazon is a great way to promote your products and generate sales. But it’s important to understand that your ads will inevitably have some issues from time to time. Understanding what causes these issues, as well as how to troubleshoot these issues, is vital for running successful campaigns.
Keep in mind that these issues are usually unrelated to the quality of your ads and that you can fix them simply by disabling your ads for a day and manually fixing any problems you encounter.
