Only a few fashion brands in the market may say comfortably to have taken the spotlight, and those that have, lead with a legacy.
One such brand is Fred Perry. Having taken British tennis by storm back in 1952, Fred Perry became a mainstay for generations, branding itself as the dress of many subcultural groups in Britain’s most iconic eras.
As the brand, it has also changed through generations, adapting to maintain the unapologetic esteem and energy of the British subculture.
Whether they are collaborating with some fashion powerhouses or celebrating their classic polo shirts, Fred Perry clothing remains true to itself, plus the value on where they stand.
Fred Perry as the Culture’s Champion
Today, almost everyone thinks nothing of sportswear being one of their casual wardrobes. The whole division of sportswear brands are devoted to fashion. How this unlikely union came about is not known to many.
But anyone may easily argue that Fred Perry, the British sporting legend, is the man behind this momentous transition. Fred Perry also remains one of the British cultural icons of all time.
How the Brand Was Created
Tibby Wegner, one of the iconic footballers in Austria, who created an antiperspirant band that is worn around the wrist, first approached Fred Perry.
Fred loved the ideas, made several changes, and created the first-ever sweatband. This pair went ahead to produce several sports shirts, which were made from knitted pique, featuring buttoned plackets and short sleeves.
Perry’s tennis shirt that launched at Wimbledon, and the garment became successful immediately. Since then, Perry’s brand has continued growing and worked its way into everyday casual fashion.
The Iconic Polo Shirt
Little did Fred Perry know the effect of putting the iconic shirt on subculture and style. The M3 is basically Fred’s ode to the original that featured original looser fits for manoeuvrability both off and on the court.
The polo’s finishing is extra nice, and you will be excited to have this one back in Fred’s Reissues collection in one of these seasons.
The M12 was also the first twin-tipped shirt, which is often imitated but never similar to original ones. It is the shirt that basically took sportswear fashion to the streets and even pushed it against the old style of the 60s and 50s. Plus, it became one of the uniforms of unique subcultures, which:
- Did it in style
- Shaped cultural landscape
Celebrities Wearing Fred’s Clothing
Over the years, several celebrities have been spotted putting on Fred Perry Laurel’s Wreath, and these days, it has become just as popular.
Celebrities, such as Kelly Jones, Ewan McGregor, Vinnie Jones, Paul Weller, and bands, including Ocean Colour Scene, Blur, and Oasis, all prefer Fred Perry clothing for the brand’s timeless design, style, and authenticity.
The Takeaway – Fred Perry is Meant for Everyone!
When Fred introduced polo shirts, it was meant to be on the court because of their lightweight functionality. This classic shirt made its entrance in plain white, with a unique Laurel’s Wreath on its chest.
Later it expanded its offering and introduced colourful options suitable for everyone to wear, especially in a table tennis tournament.
