Nowadays, several innovation trends have emerged and significantly impact every label’s marketing approach. It’s no surprise that mobile phones have started to be a critical aspect of the overall buying activity, particularly in the decision-making part.
An excellent example is buying an accessory; you’d notice that some shops provide jewellery virtual try on, which consumers can easily see themselves trying on the piece through their gadgets.
This provides them with a similar feeling of actually putting on the necklace, ring, bracelet, or watch. Normally high-priced goods like jewelry require careful deliberation before making a decision.
Most retailers have embraced the latest trend of using augmented reality (AR) to communicate with clients through smartphones, tablets, and other similar gadgets. This current tool makes a sleek and convenient digital experience that empowers the connection between the brand and customers.
An excellent feature is it can be deployed and used as and when it is needed. Whether the customers are in the comfort of their houses or the office, the AR will allow them to virtually try on the lovely pair of earrings they’ve been eyeing for.
The Evolution of The Shopping Experience
Several retailers have typically used print ad campaigns or other forms of media to launch their goods or services.
Unlike in the past, where media, print, and in-store marketing collaterals are separately administered, today, all these efforts are combined, making it more comprehensive and effective through augmented reality.
The try-on-before-you-buy concept is still preserved but in a more advanced execution, allowing easy access to every customer.
The deployment of AR in marketing strategies intends to create customer connection, increase sales and enhance the value of the overall shopping experience. Shops are given the opportunity to encourage their target customers through new and conventional ways of interaction.
Virtual Reality Solution
The virtual reality option is much more advanced than the augmented reality buying experience. It enables clients to utilize headsets to participate in a virtual physical setup to conveniently shop and try on jewellery and accessories.
Today, the virtual reality experience has been widely used in all types of retailers, be it furniture, clothes, groceries, or jewelry. Some of the major brands have embraced such a tech solution to effectively reach out to their customers and give them unlimited buying opportunities, especially during this unprecedented time.
In a virtual tour of the shop, customers can use goggles and enter the VR renderings of the boutique. This virtual version of the shop floor is based on the measurements and data provided by the brand.
AR Try-on Solution
Web cameras and smartphones will allow an AR-based shopping experience. This tool, which presents the digital images of the actual products, will enable customers to try and see how the items will appear on them.
If you want to try a set of necklaces and a pair of earrings, a jewellery virtual try on tool will make this possible and give you the feeling of putting on the actual products.
Consumers can use this tech solution to see how other accessories, bags, shoes, or eyewear will look on them. Thus, they can make a sound decision on which items to buy and which ones must be left out.
Efficient Shipping Solutions
Apart from AR and VR ability to provide an efficient shopping experience, several try-out options can help swift delivery of goods to the customers. This is another form of enhancing customer experience since most buying activities these days occur online.
Some jewellery retailers allow their loyal customers and members to get a box of their products monthly, giving them an option which goods to remain and deliver the rest back.
In addition to this, some retailers have monitored and tracked their clients’ preferences, providing them with the opportunity to update their product suggestions from time to time.
Nowadays, almost every brand is getting creative in delivering quality customer service through integrating various software solutions and tech innovations. To further improve logistics, brands also have free return options and utilize prepaid alternatives to streamline the return procedures.
Various companies, even start-ups, have gradually adapted this ship-and-return solution. Through careful exploration of the costs involved, the logistics method is still more practical.
Comprehensive Product Details
Shops can monitor the returns and increase conversion rates by supplying an abundance of product details to help customers decide.
Apart from the jewelry virtual try on option, most brands have used high-quality pictures and videos that assist consumers in looking at products in context. Also, they can find the exact shades and materials used on an item that they’re eyeing for.