The jewelry industry has always been considered a safe zone when it comes to investment by customers. People when having excess money, they invest in jewelry. Apart from it, the jewelry purchase for occasional purposes has also been detrimental to the growth of the Jewelry industry. People consider it as a necessary luxury item. Till a few years back, the purchases were mainly done in physical stores. But in the past few years, the trend has changed. It has gotten more online.
In the past few years, the purchasing pattern of customers has changed a lot. With a major chunk of the young population, online purchasing has seen a boom. Initially, there were some issues of trust, but now the barrier has been broken. This trend has also been visible in the jewelry industry. The COVID-19 pandemic has further accelerated this trend in the jewelry industry. When we study the market of the Online jewelry industry we will come to know how the sands have shifted. As per the report “Global Online Jewelry Industry” by Reportlinker.com, the market size of the online segment of the industry will be approx $59 Bn by 2027. The market of online jewelry in Canada is bound to grow by a CAGR of 13.3% during 2021-27.
Anticipating this trend, many companies have now started selling jewelry on online platforms. The online platforms have proven to be safe and have been focusing on assuring quality to their customers.
Benefits of Online jewelry store:
- Flexible return policies, time of returning up to 30 days.
- Huge discounts available, numbering up to 60%.
- Huge variety availability
- Availability of the latest styles
- Assurance of quality and genuine.
- Affordable collections at the site
- Quality service available for the customers.
The above benefits being availed by the online jewelry websites have been a key factor for the rise in the market.
Is it safe to buy jewelry online?
Although the companies try to ensure genuine services to the customers, what if something goes wrong. Is it safe to go for online jewelry in Canada? The answer is an absolute YES!. But you need to maintain some safety measures of your own, to avoid any tragedy. You should follow the following steps:
- A careful reading of the return policy, in case you do not get the product as expected.
- You should also check the SSL certification of websites, to keep your transactions secure enough. The SSL-certified websites will show HTTPS in the address bar. With this, the chances of it being genuine go high.
- Customer reviews are the best thing that can ensure that you are buying from the right place.
With above all in mind, we wish you a very happy shopping!
