Next to bottled water, tea is the most consumed beverage in the world. At a global per capita consumption of 35.2 liters, it is well ahead of all the other prepared drinks, including coffee, milk, and carbonated beverages.
An average person drinks 48 non-water beverages per week, and around ten of those are most likely tea drinks. In the beverage industry, this is referred to as “share of throat.” This translates to the consumption of 25,000 cups of tea every second or 2.16 billion cups per day.
Tea manufacturers are trying to keep up with the demand by increasing production, optimizing the supply chain, and making healthier and more exotic brands available in every tea store.
Tea Consumption for All Ages
One out of every two people drinks tea and those who do, drink 9.5 cups per week. If you look more closely, tea consumption can also vary between age groups. The number of tea drinkers is significantly higher among Baby Boomers or those born before 1960, 61.1% of whom can drink up to 10.9 cups per week. A typical Baby Boomer is a retiree living in a house with no more kids, and sipping tea may just be the perfect way for them to enjoy the well-deserved peace and quiet.
Only 48.3% of the Gen Xers, children of the Boomers, are tea drinkers. The millennials are not far behind at 43.1%. This goes even lower for the latest Generation Z, only 32.3% of whom drink tea.
The millennials get the most attention from tea brands in terms of marketing. They seek value and convenience and remain loyal to the tea store that gives it to them. They are also the age group with more disposable income, with many of them earning but not yet at marrying age or opting not to.
The older generation is usually not the target demographic for the beverage industry, but based on statistics, they may be missing out. They may also be more receptive to the health benefits associated with tea.
The youngest generation also does not get much attention, but with the increasing trends towards healthier options, they are worth looking into.
Health Benefits of Tea
Since it was first steeped in Southwest China thousands of years ago, tea has been regarded for its health and emotional benefits. Studies have shown that drinking tea may help people deal better with cancer, heart disease, and diabetes. It is also good for people who want to lose weight or lower their cholesterol levels. Evidence also points to tea having antimicrobial properties and lots of antioxidants. Tea is a healthier alternative to coffee which has caffeine.
It is still scientifically unclear how much tea you should drink or how long to steep it for optimum health benefits, but most food nutritionists agree that any amount of tea is good for your health and that brewed tea from a tea store is healthier than the bottled one which has additional sweeteners and calories.
Be Stress-Free With Tea
There are many more ways that your body can benefit from drinking tea, and all have been proven scientifically. It can additionally benefit you emotionally. Studies have also proven that the ritual of preparing and consuming tea can help alleviate stress for some people. Others who had tea prepared for them felt more commonality and solidarity. Keep this in mind the next time you come home after a stressful day at work or when preparing for a big job interview.