Do Volumizing Shampoos Really Work After 40?

hair Shampoo

In your 40’s, you may experience hair changes that leave you dreaming of thick, voluminous locks. As hair gets finer and thinner with age, it can be difficult to maintain full, supple tresses. Luckily, volumizing shampoos exist to bring volume back to your hair. Below you will discover how volumizing shampoos can benefit hair after 40.

What is a Volumizing Shampoo?

Volume refers to the three-dimensional body of your hair. Volumizing shampoos start at the roots to lift your hair and add fullness. Volumizing products are formulized to hold the hair away from the head, creating a fuller appearance. Additionally, they are lightweight to ensure your strands aren’t weighed down.

It is important to note the difference between volumizing and thickening products. Thickening shampoos are heavier formulas, intended to reduce hair gaps by increasing the width of each strand. On the other hand, volumizers are designed to provide all-around body to your hair and boost your roots. 

What You Need to Know About Volumizing Shampoos

  1. Improve Scalp Health

Voluminous hair starts with a healthy scalp. A volumizing shampoo, like the one from Better Not Younger, rids your scalp of excess product build-up, oil, and dirt. Build-up can weigh down your hair, making it appear flat and dull. Volumizing shampoo will flush away impurities in your pores to help lift your roots. 

  1. Include Ingredients to Maximize Lift

A volumizing shampoo should nourish follicles, remove build-up and obviously, provide volume. It is best to avoid volumizing shampoos that contain sulfates. Sulfates are harsh chemicals that may leave your hair flat and brittle. When looking for the right volumizing shampoo, look for beneficial ingredients like:

  • Bamboo

Bamboo extract is known to soothe the scalp and increase blood flow. It’s antioxidant and anti-irritant properties help to create an ideal environment for healthy hair-growth. Bamboo also improves moisture retention, making your hair look thicker.

  • Biotin

Biotin is a staple ingredient for healthy hair. This essential vitamin is known to improve shine, volume, and moisture retention in your strands.

  • Caffeine 

Caffeine stimulates the hair-growth cycle by suppressing the effects of DHT, a hormone that damages hair follicles and causes hair loss. 

  • Sage Oil

Sage oil has moisturizing and conditioning properties to calm irritated scalp skin. Also, it helps balance oil production in the scalp. Oil control is vital in preventing greasy, heavy-appearing hair.

  1. The Right Way to Use Volumizing Shampoo

Fine hair can be easily weighed down by oil, so it requires more washing than thick hair. Ideally, you want to keep your scalp clean to hold volume, which means shampooing 2-3 times a week. To maximize volumizing shampoo’s efficiency, use a quarter-size amount of product and massage it into your scalp. Oil and dirt collect on your scalp, so it is essential to focus on this area. 

To provide your tresses with optimal volume, pair your volumizing shampoo with a volumizing conditioner. A volumizing conditioner will nourish your scalp and provide hydration without weighing down your strands. 


After 40, we’re all after shiny, voluminous locks. A volumizing shampoo can help you achieve your hair-goals by improving your scalp health, lifting your roots, and providing three-dimensional body to your hair. A volumizing shampoo may be just what your hair-care routine needs to bring the bounce back to your mane.