The SEO company name you choose will be like the face of your company and will mark all the actions you take. Surely you have heard of branding and naming.
Branding is the process by which a brand is built, a corporate identity is developed and the business is launched on the market. The key is to get the message you want.
For the process of building a brand, it is essential to develop a good online and offline marketing plan and the first step is choosing your brand name.
Read more: email deliverability
Naming: keys to making the best choice for SEO company name
The process of choosing the SEO company name is key and, probably, you will only carry it out once in the life of your company, so get going and follow the following keys.
1. Invest as long as necessary
Choosing the name of your company is not a matter of fifteen minutes or two hours, you are going to need time to find the name with which you identify yourself and with which your company can transmit its message correctly.
2. Use tools to search for names
To get inspired you can use tools like « Shopify «, « NameMesh » or « Worodid «. They will suggest fun combinations that may give you ideas.
3. Choose a name that conveys the values of your company
Your company has certain values (seriousness, commitment or quality, for example) that you will have to transmit through the name you choose.
4. Use a brainstorm
Bring your team together and have everyone contribute ideas. Forget self-censorship and let creativity flow freely. Write all the ideas on a board and vote. If you don’t have a team yet, check with friends and acquaintances for their opinion.
5. Check that the name sounds good
Speak your company name out loud to see how it sounds. Avoid cacophonies (repetitions of sounds) or problems when pronouncing. When your brand is mentioned in the media or in conversations, the name must be said well.
6. Bet on a suggestive name
Anyone who hears your company name should know what you want to suggest. Think of brands like Dior or Loewe, they suggest luxury and quality.
7. Choose a short name
Avoid long names that are difficult to remember and choose a name with a single word or two: Coca Cola, Google, Facebook, are some examples.
8. Do you have a story to tell? Take advantage of it
If your company has a curious history takes advantage of it for the name. For example, the “idealista.com” website was created when the founder’s mother gave it a name by saying «idealista.com is here».
9. Your name can be related to your activity
It is advisable that your name is descriptive in relation to the activity you do. Some examples in this regard are: Vueling (flying) or Yoigo (listening, talking on the phone).
10. Check that the name is available
The cost of registering a trademark is quite affordable if you do it yourself and they also offer you a 15% discount if you do the procedure electronically. Currently the fees are € 144.58 if you request the first class and € 93 if you request a second brand.
It is just as important that you register the domain as soon as possible to consolidate your presence on the internet and be able to create your own identity. Many companies in the process of creation have had to change their name because the domain was not available.
Once you have registered your name and domain, do not forget that email is one of the main and simplest means by which your customers will communicate. Acquire an address with your domain that has security measures such as antispam barrier, authenticated shipping and SSL / TLS secure access and shipping.
| Company Name | Category | |
| Access Innovations, Inc. | SEO & Search Analytics | |
| Acquia, Inc. | Content Creation, Web Content Management | |
| Acquire Media | Distribution & Delivery | |
| Acrolinx GmbH | Content Creation | |
| Act-On Software, Inc. | Content Creation | |
| Adobe Systems, Inc. | Content Commerce, Content Creation,Web Content Management | |
| Aerospike, Inc. | Big Data | |
| Aexea Interactive | Content Creation | |
| Amazon.com, Inc. | Big Data, Distribution & Delivery,Mobile Content | |
| Anametrix, Inc. | SEO & Search Analytics | |
| Apple, Inc. | Distribution & Delivery, Mobile Content | |
| Aptara, Inc | Content Creation, Distribution & Delivery, Mobile Content | |
| Aquafadas, Inc. | Content Creation, Distribution & Delivery,Mobile Content | |
| Astoria Software, A TransPerfect Company | Content Creation, Distribution & Delivery,Mobile Content | |
| Author-it Software Corp. | Content Creation | |
| Automattic, Inc. | Content Creation, Web Content Management | |
| Bitly | Social Media | |
| Brightcove, Inc. | Distribution & Delivery, Web Content Management | |
| Cengage Learning, Inc. | Distribution & Delivery | |
| Cloudwords, Inc. | Content Creation | |
| Conductor | SEO & Search Analytics | |
| Connotate | Big Data | |
| Content Analyst Co., LLC | SEO & Search Analytics | |
| Copyright Clearance Center | Content Commerce, Distribution & Delivery | |
| CoreMedia AG | Web Content Management | |
| Crafter Software Corp. | Web Content Management | |
| CSG International | Content Commerce | |
| Curata, Inc. | Social Media | |
| Data Conversion Laboratory | Content Creation, Distribution &Delivery | |
| Digimind | Big Data | |
| DNN Corp. | Web Content Management | |
| EBSCO Industries, Inc. | Distribution & Delivery | |
| Ektron, Inc. | Web Content Management | |
| Elsevier B.V. | Distribution & Delivery | |
| Empolis InformationManagement GmbH | SEO & Search Analytics | |
| EPiServer | Web Content Management | |
| e-Spirit, Inc. | Web Content Management | |
| Distribution & Delivery, Social Media | ||
| The Financial Times Ltd. | Mobile Content | |
| Flipboard, Inc. | Distribution & Delivery | |
| Google, Inc. | Content Creation, Social Media, MobileContent, SEO & Search Analytics | |
| Hewlett-PackardDevelopment Co., L.P. | Big Data | |
| HighWire Press, Inc. | Content Creation, Distribution & Delivery | |
| Hippo B.V. | Web Content Management | |
| Hootsuite Media, Inc. | Social Media | |
| HubSpot, Inc. | Content Creation, Web Content Management | |
| Hulu | Distribution & Delivery | |
| IBM | Big Data | |
| iCopyright, Inc. | Content Commerce, Distribution & Delivery, Content Commerce | |
| iHeartMedia, Inc. | Distribution & Delivery | |
| Impelsys | Content Creation | |
| Ingeniux Corp. | Web Content Management | |
| The jQuery Foundation | Mobile Content | |
| Kaltura, Inc. | Distribution & Delivery, Web Content Management | |
| Lexalytics, Inc. | SEO & Search Analytics | |
| Social Media | ||
| Lucidworks | SEO & Search Analytics | |
| MadCap Software, Inc. | Content Creation | |
| Magnolia International Ltd. | Web Content Management | |
| Maker Studios, Inc.(a Disney company) | Content Creation | |
| MarkLogic Corp. | Big Data | |
| MediaPass | Content Commerce | |
| Netflix, Inc. | Distribution & Delivery | |
| Open Source Matters, Inc. | Web Content Management | |
| Oracle | Big Data, Web Content Management | |
| OverDrive, Inc. | Distribution & Delivery | |
| Pandora Media, Inc. | Distribution & Delivery | |
| Pivotshare | Content Commerce | |
| Postwire | Mobile Content | |
| ProQuest, LLC | Distribution & Delivery | |
| RAMP | SEO & Search Analytics | |
| Recorded Future, Inc. | SEO & Search Analytics | |
| Reprints Desk, Inc.(a Derycz Scientific Co.) | Content Commerce, Distribution & Delivery | |
| Revizzit, LLC | Distribution & Delivery | |
| Rightscorp, Inc. | Content Commerce | |
| RSI Content Solutions | Content Creation, Web Content Management | |
| SDL, PLC | Web Content Management | |
| Sitecore | Web Content Management | |
| Siteworx, LLC | Content Creation, Web Content Management | |
| Skyword, Inc. | SEO & Search Analytics, Web Content Management | |
| Smartling, Inc. | Content Creation | |
| Snapchat, Inc. | Social Media | |
| Solve Media | Content Commerce | |
| Spotify AB | Distribution & Delivery | |
| Sprout Social, Inc. | Social Media | |
| The Star Group | Content Creation | |
| Stitcher | Distribution & Delivery | |
| T3Media | Content Commerce | |
| Teradata Operations, Inc. | Big Data | |
| ThinkAnalytics Ltd. | SEO & Search Analytics | |
| Transifex | Content Creation | |
| Transparensee Systems | SEO & Search Analytics | |
| Social Media | ||
| VigLink | Content Commerce | |
| Vimeo, LLC | Distribution & Delivery | |
| VK | Social Media | |
| Volacci Corp. | SEO & Search Analytics | |
| WEBTRENDS | Big Data,Content Commerce, SEO & Search Analytics | |
| Wolper Information Services | Content Commerce | |
| YUDU Ltd. | Content Creation |
Your corporate identity: summary in 3 easy steps
The name of your company is related to the corporate identity that requires that your company be identified according to what it is and what it offers. The 3 essential steps to start your corporate identity are the following:
1. You have chosen your brand name
What is my name? It is the process that we have discussed before.
2. Define personality
How is my company? Is it fun, is it conservative, and is it transgressive?
The brand territory is something that you should draw from the first moment, it is a good exercise to define who you are and it is perfect to understand how to start positioning your business.
3. Generate a positioning
How do I want my clients to identify me?
Positioning is more than digital positioning, but be sure to set your goals digitally, with much more reason, if your business is an online business. In this case, an Online Marketing plan is essential:
o You need to study what SEO positioning you are looking for, to put it in an extremely simple way: what are the keywords that define your company. This is the organic positioning, or how the search engine identifies you by what you have defined of yourself in the network.
o On the other hand, you could think about SEM campaigns, or payment positioning. In this case, your company would appear in the search engines when someone searched for a specific term, for which you would pay.
Every time you interact or interact with your clients, suppliers, workers or collaborators through email marketing or with a digital strategy, your actions must be consistent with the corporate identity that you have designed.
Below are some Digital company Name ideas:
- SmartSites
- Lounge Lizard
- CROWD
- FEARLESS MEDIA
- FISHBAT MEDIA
- FUEL ONLINE
- FWRD DIGITAL
- HELPGOOD
- HUDSON FUSION
- HEY OXFORD
- Big Drop INc
