The translation of the term “naming” means to name. In the area of business communication, we would be talking about a set of techniques used to develop and create names for products, services, companies, events or a project in general, with the aim of differentiating it from the rest to obtain a good positioning.
Remember that every name generates in the user a mental portrait; therefore, we must take into account that the image or sound it has will attribute specific characteristics.
A relevant aspect is to foresee where the brand is going to be implemented, which sector, country, target audience or type of buyer person.
You must try to have a language through certain criteria and strategic communication objectives in order to achieve, give positive value to the brand.
What is the importance of naming for digital marketing company?
Digital marketing company name ideas has different types of strategies that will facilitate the work of brand management with the aim of making it known and remembered consciously and unconsciously in the minds of consumers:
• Analysis of external and internal factors;
• identify the market share that is planned to obtain;
• analyze the target audience of your brand;
In this way, names for digital marketing company allow us to disagree on the differentiating attributes that make us original according to the competition.
The use of these techniques will reduce the margin of error on how it will be perceived by consumers when launching our project on the market.
9 essential characteristics to develop your digital marketing brand name
To choose a name that describes your competitive advantage, it is recommended to consider the following factors regarding digital company names ideas:
1. Ability to cause impact
You should seek that the name has something particular with a unique, striking and different touch from the others.
In this way, you would be avoiding a very serious mistake, proposing a name similar to another to find that the consumer gets confused and falls into your brand by chance.
Being original and not cheating on your potential or potential customers will be the first step in determining the success of your marketing strategy.
2. Brevity and conciseness
The name has to express the idea with few and adequate words to make it easier to remember. For example, Nike, Facebook , Instagram. They are short and quickly enter the consumer’s mind.
3. Ease of writing and pronunciation
In this step, you must have studied in depth the target audience to whom you are going to direct the action so that you write as they think and generate a number of leads with the fact that they feel identified.
4. How nice does it sound?
For digital marketing agency name ideas, it is essential that the brand has a pleasant name to how it will hear the advertising you plan to do in the future.
It is necessary to take advantage of the benefits of the sense of hearing , which increase mutual trust, promote calm, limit errors and thus increase productivity.
5. Message you transmit
If possible, we must find a name that, in some way, conveys what our brand wants to communicate, but that does not say everything it is going to do, we must leave some expectation so that it has a better effect.
6. Ease of remembering
Taking into account the previous steps, the direct effect should be that people have memory about your brand name and associate it with its value.
The restoration of ideas will be made from all the material preserved about your brand that you have made known to the consumer, whether it is its differentiation from the rest, its brevity, what is pleasant to the ear and its way of being transmitted.
Trying to innovate or look for a trend and move away from the traditional, is a good technique for your brand name to achieve its goal.
For this reason, it is necessary to keep updated with the names of the new companies or projects – of the same category – that are being developed lately, to try to see which the approach that is being managed is.
In this way, you can guide yourself and create the most effective and correct name, which will give your brand an exceptional name that will increase the chances of success.
8. Possibility of using acronyms
Acronyms are the initials of a series of words that form a new word, in this way, it will be easier to convey a more complete idea, but in a more summarized way.
9. References from other languages
This is a widely used technique, since there is no more endless flow of words than searching in another language.
Using translation tools you can listen to the pronunciation of the name you want to use in any language.
Some business name suggestion:
- Screen Time
- Digital Data
- Winning Widgets
- Tap Into Apps
- Download Digital
- Digital Distributors
- Digital Dynasty
- Tool Kit Digital
- Appy Digital
- Handheld Help
- Tap Into Digital
- Digitize Design
- Handheld Digital
- Develop Digital
- Digital Daredevil
- Pocket Pros
- Digit Widget