Write for Us

Want to write for us? AreYouFashion.com welcomes pitches from writers whose voice fits ours. This page explains exactly what we publish and how to pitch to write for AreYouFashion.com — your fashion identity guide.

AreYouFashion is always reading pitches from thoughtful writers who love fashion the way we do — as craft, as culture, and as a quiet form of self-knowledge. If that is you, we would like to hear from you.

What we look for

• A clear point of view, argued with specifics rather than clichés.
• Original reporting, a fresh angle, or genuine, lived expertise.
• Writing that respects the reader’s time and intelligence, and reads like a person wrote it.
• Ideas that fit our sensibility: considered, warm, useful, and a little contrarian about hype.

What we commission

Across our five desks:

• Fashion — reported pieces on the collections, trends worth keeping, and the craft behind the clothes.
• Style — personal-style essays, wardrobe-building guides, and considered takes on accessories.
• Beauty — skin, scent and ritual, treated with intelligence rather than jargon.
• Lifestyle — home, culture and living well, for readers who value calm over clutter.
• Travel — slow, characterful destination writing with a strong sense of place.

We publish both evergreen features and timely, reported stories. We are especially glad to see first-person expertise and reporting we could not get anywhere else.

What makes a strong pitch

A good pitch is two or three tight paragraphs: the idea, why it matters now, the angle only you can bring, and roughly how you would structure it. Show us you have read AreYouFashion and know where your piece would sit. Pitch ideas, please — not finished drafts.

Rates and rights

We pay for commissioned work; rates depend on length, reporting and complexity, and we agree them before you start. You keep your byline; we take first publication rights and the right to edit for clarity and house style — you will see changes before we publish.

The process

We read every pitch and reply to those we would like to take further, usually within two weeks. From there we agree scope, deadline and fee, edit collaboratively, and publish with your byline and a short bio.

How to pitch

Email hello@areyoufashion.com with the subject line PITCH, your idea, why you are the person to write it, and two links to previous work.

What we don’t accept

No AI-generated drafts, no previously published work, no undisclosed paid or sponsored placements, and nothing that would compromise our editorial independence.

Who we’re looking for

We commission two kinds of contributor. The first is a specialist writing outside a newsroom: a stylist, a dermatologist, a florist, a sommelier, a travel guide, someone whose day job gives them a genuine vantage point on one of our desks. The second is a journalist or essayist with a clear, developed voice and a habit of noticing what other writers miss. We care less about a long list of previous bylines than whether the two or three links you send show a point of view we do not already have. If you have never been published anywhere, that is not disqualifying on its own — the work has to carry it either way.

Submission guidelines and format

Send a pitch before you send a finished piece; we very rarely commission unsolicited drafts sight unseen, because we cannot agree scope, length or angle after the fact. Most features run 900 to 1,800 words, though a tight opinion piece can be shorter and a reported travel feature can run longer — we agree a target length with you before you start writing, and it goes in the commissioning email. Write in your own voice rather than an approximation of ours; house style is something our editors apply, not something to attempt from the outside. If your piece depends on data, a study or a named expert’s claim, send us the source alongside the draft so it can be checked before publication. Images are welcome if you hold the rights to them or can name a photographer we can license from directly; otherwise our team sources them.

Our standards for contributors

Everything we run has to be your own original work, written for AreYouFashion and not adapted from a piece that has already appeared elsewhere under your name or anyone else’s. Where a piece rests on first-hand experience — you tried the skincare routine, you wore the wardrobe capsule for a month, you walked the neighbourhood you are describing — say so plainly in the piece itself; that lived detail is usually what makes a submission stand out from a well-researched but secondhand version of the same idea. Disclosure is not optional: tell us upfront if you have a financial relationship with a brand, product or destination mentioned in your pitch, if you were sent something free to try, or if you have any other connection a reader would reasonably want to know about. This does not automatically rule a piece out, but we need to know before we commission, not after we publish, and the disclosure will run with the piece.

What we won’t publish

We turn down more pitches than we take, usually for one of a few recurring reasons. We do not run paid or reciprocal links dressed up as editorial recommendations — a link earns its place because it helps the reader, never because someone paid for it or asked for it as a favour. We do not accept AI-generated or AI-spun copy; if a draft reads like a topic run through a generator and lightly edited, we will not commission it, and submitting someone else’s writing as your own is treated the same way plagiarism is treated anywhere else. We also pass on thin listicles: a 17-best-X roundup with a sentence per item and no testing, expertise or reporting behind it is not a shape we publish. None of this is gatekeeping for its own sake; it is what keeps a byline on this site worth having.

After you pitch

An editor on the relevant desk reads your pitch and decides whether it fits what we are already planning — plenty of solid ideas do not make it through simply because we ran something similar recently. If we would like to take it further, we reply with questions, a proposed angle or length, and next steps; if it is not right for us, we try to say so rather than leave a pitch hanging, though with the volume we receive we cannot promise a personal note on every single one. A commission becomes real once we have agreed the angle, length, deadline and fee in writing — treat a pitch as accepted only at that point. From there, expect at least one round of editorial feedback before a piece is ready to run; you will see any changes before publication, not after.

Frequently asked questions

How do I pitch a story to AreYouFashion?

Email hello@areyoufashion.com with the subject line PITCH, and include your idea in two or three tight paragraphs, why it matters now, the angle only you can bring, and two links to previous work. We read every pitch that comes in on a desk-by-desk basis, with an editor from the relevant section — Fashion, Style, Beauty, Lifestyle or Travel — making the call on fit. Sending a fully written draft instead of a pitch does not speed things up, since we still need to agree the angle and length with you before commissioning, and we very rarely run unsolicited finished pieces without that conversation first. The stronger pitches tend to show us specifically where the idea would sit among what we already publish, rather than describing the topic in general terms.

What topics does AreYouFashion accept?

We commission across five desks: Fashion, Style, Beauty, Lifestyle and Travel, covering both reported features and personal-experience pieces within each. Strong fits include reported pieces on collections and the craft behind clothes, personal-style essays and wardrobe guides, beauty and skincare writing grounded in real use rather than press releases, home and culture writing for readers who value calm over clutter, and slow, characterful travel writing with a strong sense of place. We are especially glad to see pitches built on first-hand expertise or reporting a generalist could not produce — a specialist’s vantage point or a reporter’s original angle, rather than a summary of what has already been written elsewhere on the same subject.

Do you accept guest posts or paid links?

No. We do not accept paid or reciprocal placements presented as editorial content, and we do not insert a link into a piece because someone paid for it or asked for it as a favour — every link in a commissioned piece is there because an editor judged it useful to the reader. If a pitch or a piece involves any financial relationship with a brand, product or destination it mentions, that has to be disclosed to us before we commission it, and it will be disclosed to readers in the published piece rather than left unstated. Undisclosed sponsored content, AI-generated or AI-spun drafts, previously published work, and thin listicles built on no real testing or expertise are all turned down on the same principle: a recommendation on this site has to be earned, not arranged.

Will I get a byline for my article?

Yes. Every commissioned piece we publish carries your byline along with a short contributor bio, and you keep authorship of your work; we take first publication rights and the right to edit for clarity and house style, with any changes shown to you before the piece goes live. We do not run ghost-written or unattributed contributor pieces on this site. If a piece is later updated or corrected, the byline stays attached and any substantive correction is noted visibly on the article itself, in keeping with how we handle corrections across AreYouFashion generally.