Write for Us + areyoufashion com

Want to write for us? AreYouFashion.com welcomes pitches from writers whose voice fits ours. This page explains exactly what we publish and how to pitch to write for AreYouFashion.com — your fashion identity guide.

AreYouFashion is always reading pitches from thoughtful writers who love fashion the way we do — as craft, as culture, and as a quiet form of self-knowledge. If that is you, we would like to hear from you.

In short: AreYouFashion.com accepts “write for us” pitches across five desks — Fashion, Style, Beauty, Lifestyle and Travel. We commission on merit, pay for commissioned work, publish under your own byline, and do not sell guest posts or links. To pitch, email hello@areyoufashion.com with the subject line PITCH, a two-to-three paragraph idea, and two links to previous work.

What we look for

• A clear point of view, argued with specifics rather than clichés.
• Original reporting, a fresh angle, or genuine, lived expertise.
• Writing that respects the reader’s time and intelligence, and reads like a person wrote it.
• Ideas that fit our sensibility: considered, warm, useful, and a little contrarian about hype.

What can you write about? Our five desks

AreYouFashion.com is organised into five desks — Fashion, Style, Beauty, Lifestyle and Travel — and we commission across all of them.

Each desk has its own focus and its own standards. Whether you are a seasoned journalist or writing your first commissioned piece, the sections below explain what each one publishes and the kinds of angle we are glad to see.

Fashion — what should a “fashion write for us” pitch look like?

At AreYouFashion.com, our Fashion desk is dedicated to exploring the latest trends, innovations, and cultural shifts in the world of fashion. We are looking for contributors who have a keen eye for detail and a deep understanding of the fashion industry. Whether you’re a fashion journalist, a designer, or an industry insider, we welcome your unique perspective.

We publish articles that delve into the nuances of fashion, from in-depth analyses of runway shows to explorations of sustainable fashion practices. We are particularly interested in pieces that offer fresh insights into how fashion intersects with culture, politics, and identity. Here are some example angles we would be thrilled to see:

• The Rise of Gender-Neutral Fashion: An exploration of how gender-neutral fashion is reshaping the industry and challenging traditional norms.
• The Impact of Technology on Fashion Design: A look at how advancements in technology, such as 3D printing and AI, are influencing fashion design and production.
• Fashion and Sustainability: An investigation into how fashion brands are addressing environmental concerns and implementing sustainable practices.
• The Influence of Pop Culture on Fashion Trends: An analysis of how movies, music, and social media are driving fashion trends.

On the other hand, we often decline pitches that focus solely on seasonal fashion forecasts or listicles with no substantive analysis. We value depth and originality, so please bring your unique perspective to the table.

Style — how can you contribute to our “style write for us” section?

Our Style desk is all about personal expression and the art of curating a distinctive look. We are seeking contributors who can offer practical advice, inspiration, and insights into the world of style. Whether you’re a stylist, a fashion blogger, or someone with a passion for fashion, we want to hear from you.

We publish articles that cover a wide range of topics, from wardrobe essentials and styling tips to the cultural significance of style. We are particularly interested in pieces that explore the intersection of style and identity, such as how personal style can be a form of self-expression or a reflection of cultural heritage. Here are some example angles we would love to see:

• The Evolution of Street Style: An examination of how street style has evolved over the decades and its influence on mainstream fashion.
• Styling 101: Building a Capsule Wardrobe: A guide on how to create a versatile and functional capsule wardrobe that reflects personal style.
• The Role of Accessories in Elevating an Outfit: An exploration of how accessories can transform a simple outfit into a fashion statement.
• Cultural Influences on Personal Style: An analysis of how cultural backgrounds and traditions shape individual style choices.

We often pass on pitches that are too generic or focus on fast fashion trends without considering their broader implications. We encourage writers to think critically and creatively about the concept of style.

Beauty — what does a “beauty write for us” pitch entail?

The Beauty desk at AreYouFashion.com is a space for exploring the latest trends, innovations, and debates in the beauty industry. We are looking for contributors who are passionate about beauty and have a deep understanding of the products, techniques, and cultural influences that shape the industry.

We publish articles that cover a wide range of topics, from skincare routines and makeup tutorials to the science behind beauty products and the impact of beauty standards on society. We are particularly interested in pieces that offer a critical perspective on beauty trends and challenge traditional notions of beauty. Here are some example angles we would be excited to see:

• The Science of Skincare: Ingredients to Look For: An in-depth analysis of the key ingredients in skincare products and their benefits.
• The Rise of Inclusive Beauty: A discussion of how the beauty industry is becoming more inclusive and the impact this has on consumers.
• Beauty and Wellness: The Connection Between the Two: An exploration of how beauty routines can contribute to overall well-being.
• The Environmental Impact of Beauty Products: An investigation into the environmental footprint of the beauty industry and how brands are addressing sustainability.

We tend to decline pitches that are overly promotional or focus solely on product reviews without offering any substantive analysis or critique. We value originality and depth, so please bring your unique insights to the table.

Lifestyle — how to submit an article to our “lifestyle write for us” section?

Our Lifestyle desk covers how we actually live day to day — from health and wellbeing to the home, relationships, food and the small rituals that shape a life. We are seeking contributors who can offer fresh perspectives and practical advice on how to live well without the clichés.

We publish articles that cover a wide range of topics, from tips for maintaining a healthy work-life balance to explorations of cultural trends and lifestyle changes. We are particularly interested in pieces that explore the intersection of lifestyle and identity, such as how lifestyle choices can reflect personal values and beliefs. Here are some example angles we would love to see:

• The Benefits of Mindfulness and Meditation: An exploration of how mindfulness practices can improve mental health and well-being.
• The Impact of Technology on Modern Lifestyles: A discussion of how digital devices and social media are shaping our daily lives.
• Sustainable Living: Tips for Reducing Your Carbon Footprint: A guide on how to adopt a more sustainable lifestyle and reduce environmental impact.
• The Role of Community in Modern Living: An analysis of how community involvement and social connections contribute to a fulfilling lifestyle.

We often pass on pitches that are too broad or lack a clear focus. We encourage writers to delve deeply into specific aspects of lifestyle and offer practical, actionable advice.

Travel — what does a “travel write for us” pitch look like?

The Travel desk at AreYouFashion.com is a space for exploring the world and sharing travel experiences, tips, and insights. We are looking for contributors who are passionate about travel and have a knack for storytelling.

We publish articles that cover a wide range of topics, from destination guides and travel itineraries to cultural explorations and travel hacks. We are particularly interested in pieces that offer a unique perspective on travel, such as how travel can be a form of cultural exchange or a means of personal growth. Here are some example angles we would be thrilled to see:

• Off-the-Beaten-Path Destinations: A guide to lesser-known destinations that offer unique cultural experiences and stunning landscapes.
• The Art of Solo Travel: An exploration of the benefits and challenges of traveling alone and tips for making the most of a solo trip.
• Sustainable Travel: How to Travel Responsibly: A discussion of how to minimize the environmental impact of travel and support local communities.
• The Intersection of Fashion and Travel: An analysis of how fashion influences travel experiences and the role of fashion in cultural exploration.

We tend to decline pitches that are too promotional or focus solely on luxury travel without considering the broader implications of tourism. We value originality and depth, so please bring your unique insights to the table.

Who we’re looking for

We commission two kinds of contributor. The first is a specialist writing outside a newsroom: a stylist, a dermatologist, a florist, a sommelier, a travel guide, someone whose day job gives them a genuine vantage point on one of our desks. The second is a journalist or essayist with a clear, developed voice and a habit of noticing what other writers miss. We care less about a long list of previous bylines than whether the two or three links you send show a point of view we do not already have. If you have never been published anywhere, that is not disqualifying on its own — the work has to carry it either way.

Do you accept international or first-time writers?

Yes. At AreYouFashion.com, we embrace diversity and inclusivity, and this extends to our contributors. We welcome international writers and first-time writers as long as their work meets our standards. Our primary criteria are originality, quality, and relevance. If your article is well-written, insightful, and offers a fresh perspective, we are interested in publishing it.

English-language submissions are preferred, as this is the language of our primary audience. However, we are open to translations if the content is exceptional and resonates with our readers. We also require that all submissions be original and unpublished work. We do not accept articles that have been previously published elsewhere, including on personal blogs or social media platforms.

We believe in transparency and disclosure. If you have any financial relationships with brands, products, or destinations mentioned in your article, you must disclose this information to us before commissioning. We will then inform our readers to maintain their trust and ensure the integrity of our content.

In summary, AreYouFashion.com is a platform for writers who are passionate about fashion, style, beauty, lifestyle, and travel. We value merit, originality, and a genuine point of view. Whether you’re an experienced writer or just starting your journey, we invite you to pitch your ideas to us. Send your pitch to hello@areyoufashion.com with the subject line PITCH. We look forward to hearing from you and potentially collaborating on creating compelling content that inspires and informs our readers.

How do you submit a guest post or pitch to AreYouFashion?

To submit a guest post or pitch to AreYouFashion, you should start by thoroughly reading our magazine to understand our style and the topics we cover. Once you have a clear idea, shape your concept into a unique angle that aligns with one of our five desks: Fashion, Style, Beauty, Lifestyle, or Travel. Next, email your pitch to hello@areyoufashion.com with the subject line PITCH. In your email, include two links to your previously published work to give us a sense of your writing style and expertise. If we are interested, we will work with you to agree on the scope, length, and fee for your piece in writing. Finally, we will collaborate with you on editing to ensure your article meets our standards before publication.

Here are the steps in detail:

1. Read the site: Familiarize yourself with AreYouFashion’s content and style across our five desks: Fashion, Style, Beauty, Lifestyle, and Travel.
2. Shape your angle: Develop a unique and compelling idea that fits one of our desks and offers fresh insights or valuable information.
3. Email your pitch: Send your pitch to hello@areyoufashion.com with the subject line PITCH.
4. Include prior work: Attach or include links to two samples of your previously published work.
5. Agree on scope: If your pitch is accepted, we will discuss and agree on the scope, length, and fee for your article.
6. Collaborate on edits: Work with our editorial team to refine your piece before publication.

What should a strong pitch include?

A strong pitch should be concise, well-researched, and tailored to our audience. It should clearly articulate your idea and demonstrate why it is a good fit for AreYouFashion. Here is a checklist of what to include in your email:

• A clear, catchy subject line: Use “PITCH” to ensure your email is easily identifiable.
• A brief introduction: Introduce yourself and provide a short summary of your idea.
• A detailed pitch: Explain your concept, why it is relevant, and how it will appeal to our readers. Be specific about the desk (Fashion, Style, Beauty, Lifestyle, or Travel) your piece is suited for.
• Your expertise: Briefly mention your background and any relevant experience or credentials.
• Two links to prior work: Include samples that showcase your writing style and ability to produce engaging content.
• Proposed length and timeline: Indicate how long you expect the article to be and when you can deliver it.

How long should articles be, and how should I format them?

Articles for AreYouFashion typically range from 900 to 1,800 words, depending on the complexity and depth of the topic. The exact length will be agreed upon during the commissioning process. When formatting your article, please adhere to the following guidelines:

• Word count: Aim for 900-1,800 words, as agreed upon with our editorial team.
• Citations and sourcing: Include credible sources to support your claims and provide links to references where appropriate.
• Images: If you are including images, ensure they are high-quality and you have the rights to use them. Provide image credits and any necessary permissions.
• Structure: Use subheadings, bullet points, and short paragraphs to enhance readability. Break up the text to make it easy for readers to scan and digest the information.

What are the most common reasons a pitch is turned down?

We receive many pitches, and unfortunately, not all can be accepted. Here are the most common reasons a pitch might be turned down:

• Thin listicles: Articles that are overly simplistic or lack depth, such as basic listicles with no substantive content.
• Machine-written drafts: if a piece reads like it was run through a text generator and lightly touched up, an editor will notice, and we will pass on it.
• Undisclosed paid links: Any financial relationship with a brand, product, or destination must be disclosed. Undisclosed paid links or sponsored content are not accepted.
• Previously published work: We do not accept articles that have been published elsewhere.
• No clear angle: Pitches that are too vague or do not have a clear, unique angle are less likely to be accepted.
• Wrong fit for the desk: If your pitch does not align with any of our five desks, it may not be suitable for AreYouFashion.

Tips to improve your chances

To increase the likelihood of your pitch being accepted, consider the following tips:

1. Research our content: Before pitching, read through AreYouFashion to understand the type of content we publish and the style we use.
2. Be original: Offer a fresh perspective or a unique take on a topic. Avoid topics that have been covered extensively elsewhere.
3. Know your audience: Tailor your pitch to our readership, which is interested in fashion, style, beauty, lifestyle, and travel.
4. Show your expertise: Highlight your experience and credentials in your pitch to demonstrate why you are the right person to write the article.
5. Follow guidelines: Adhere to our submission guidelines, including the format and structure of your pitch, to show that you have read and understood our requirements.

Rates and rights

We pay for commissioned work; rates depend on length, reporting and complexity, and we agree them before you start. You keep your byline; we take first publication rights and the right to edit for clarity and house style — you will see changes before we publish.

What we won’t publish

We turn down more pitches than we take, usually for one of a few recurring reasons. We do not run paid or reciprocal links dressed up as editorial recommendations — a link earns its place because it helps the reader, never because someone paid for it or asked for it as a favour. We do not accept AI-generated or AI-spun copy; if a draft reads like a topic run through a generator and lightly edited, we will not commission it, and submitting someone else’s writing as your own is treated the same way plagiarism is treated anywhere else. We also pass on thin listicles: a 17-best-X roundup with a sentence per item and no testing, expertise or reporting behind it is not a shape we publish. None of this is gatekeeping for its own sake; it is what keeps a byline on this site worth having.

How is this different from paid “write for us” and guest-post sites?

At AreYouFashion.com, we operate on a fundamentally different model than typical paid “write for us” and guest-post sites. We do not sell placements or links. Our commitment is to quality editorial content that resonates with our readers and enhances their understanding of fashion, style, beauty, lifestyle, and travel. We believe in the power of merit-based commissioning, where writers are selected based on the strength and originality of their ideas, not their ability to pay for a spot on our site.

Merit-based commissioning ensures that our content remains trustworthy and valuable to our audience. Readers can rely on our articles for genuine insights and expert perspectives, rather than promotional material disguised as editorial content. For writers, this approach bolsters their credibility and professional reputation. By contributing to AreYouFashion.com, writers are recognized for their talent and expertise, not their willingness to engage in undisclosed link schemes or pay-to-play arrangements. This distinction is crucial in an industry where credibility is paramount and where readers increasingly demand authenticity and transparency.

Our standards for contributors

Everything we run has to be your own original work, written for AreYouFashion and not adapted from a piece that has already appeared elsewhere under your name or anyone else’s. Where a piece rests on first-hand experience — you tried the skincare routine, you wore the wardrobe capsule for a month, you walked the neighbourhood you are describing — say so plainly in the piece itself; that lived detail is usually what makes a submission stand out from a well-researched but secondhand version of the same idea. Disclosure is not optional: tell us upfront if you have a financial relationship with a brand, product or destination mentioned in your pitch, if you were sent something free to try, or if you have any other connection a reader would reasonably want to know about — the same standard set out in the FTC’s endorsement guidelines. This does not automatically rule a piece out, but we need to know before we commission, not after we publish, and the disclosure will run with the piece.

Explore AreYouFashion before you pitch

The strongest pitches show they know the site. Read a few recent pieces from the desk you have in mind, then check our standards before you email:

• Browse our sections: Fashion, Style, Beauty, Hair, Skincare, Weddings and Home.
• Read our Editorial Policy and learn more about AreYouFashion.
• Still have a question we haven’t answered here? Contact the team.

How to pitch

Ready? Email hello@areyoufashion.com with the subject line PITCH, your idea, why you are the person to write it, and two links to previous work.

After you pitch

An editor on the relevant desk reads your pitch and decides whether it fits what we are already planning — plenty of solid ideas do not make it through simply because we ran something similar recently. If we would like to take it further, we reply with questions, a proposed angle or length, and next steps; if it is not right for us, we try to say so rather than leave a pitch hanging, though with the volume we receive we cannot promise a personal note on every single one. A commission becomes real once we have agreed the angle, length, deadline and fee in writing — treat a pitch as accepted only at that point. From there, expect at least one round of editorial feedback before a piece is ready to run; you will see any changes before publication, not after.

Frequently asked questions

How do I pitch a story to AreYouFashion?

Email hello@areyoufashion.com with the subject line PITCH, and include your idea in two or three tight paragraphs, why it matters now, the angle only you can bring, and two links to previous work. We read every pitch that comes in on a desk-by-desk basis, with an editor from the relevant section — Fashion, Style, Beauty, Lifestyle or Travel — making the call on fit. Sending a fully written draft instead of a pitch does not speed things up, since we still need to agree the angle and length with you before commissioning, and we very rarely run unsolicited finished pieces without that conversation first. The stronger pitches tend to show us specifically where the idea would sit among what we already publish, rather than describing the topic in general terms.

What topics does AreYouFashion accept?

We commission across five desks: Fashion, Style, Beauty, Lifestyle and Travel, covering both reported features and personal-experience pieces within each. Strong fits include reported pieces on collections and the craft behind clothes, personal-style essays and wardrobe guides, beauty and skincare writing grounded in real use rather than press releases, home and culture writing for readers who value calm over clutter, and slow, characterful travel writing with a strong sense of place. We are especially glad to see pitches built on first-hand expertise or reporting a generalist could not produce — a specialist’s vantage point or a reporter’s original angle, rather than a summary of what has already been written elsewhere on the same subject.

Do you accept guest posts or paid links?

No. We do not accept paid or reciprocal placements presented as editorial content, and we do not insert a link into a piece because someone paid for it or asked for it as a favour — every link in a commissioned piece is there because an editor judged it useful to the reader. If a pitch or a piece involves any financial relationship with a brand, product or destination it mentions, that has to be disclosed to us before we commission it, and it will be disclosed to readers in the published piece rather than left unstated. Undisclosed sponsored content, AI-generated or AI-spun drafts, previously published work, and thin listicles built on no real testing or expertise are all turned down on the same principle: a recommendation on this site has to be earned, not arranged.

Will I get a byline for my article?

Yes. Every commissioned piece we publish carries your byline along with a short contributor bio, and you keep authorship of your work; we take first publication rights and the right to edit for clarity and house style, with any changes shown to you before the piece goes live. We do not run ghost-written or unattributed contributor pieces on this site. If a piece is later updated or corrected, the byline stays attached and any substantive correction is noted visibly on the article itself, in keeping with how we handle corrections across AreYouFashion generally.

Is it free to write for AreYouFashion?

Yes, it is completely free to write for AreYouFashion.com. We never charge contributors for publishing their work. In fact, we commission articles based on merit and pay for them, with rates agreed upon before writing based on the length, reporting, and complexity of the piece.

Can I include a link to my own website or portfolio?

Your byline will link to a short bio where you can include a link to your website or portfolio. However, any additional links within the article are included only if they are editorial and provide value to the reader. We do not accept links as a paid or reciprocal favor.

How long does it take to hear back after I pitch?

We strive to read every pitch and usually respond to those we are interested in within about two weeks. Due to the volume of submissions we receive, we cannot guarantee a response to every pitch, but we do our best to review them all.

Do you accept AI-generated articles?

No, we do not accept AI-generated or AI-spun articles. All work must be your own original writing. We value genuine, human-created content and are committed to maintaining the quality and authenticity of our publication.

What is the difference between a pitch and a guest post?

A pitch is a brief proposal of an article idea that we can develop further with you before you write the full piece. In contrast, a guest post typically refers to a completed draft submitted for consideration. We rarely commission unsolicited finished drafts, as we prefer to collaborate on shaping the content.

Which fashion and lifestyle topics are most in demand right now?

We are currently seeking first-hand, tested, or reported angles across our five desks: Fashion, Style, Beauty, Lifestyle, and Travel. Topics that showcase specialist expertise and offer unique insights that a generalist writer couldn’t produce are particularly in demand.