So, you’ve got your products ready, launched your online store and you brace yourself for the deluge of orders to come through, but they don’t. What next?
It’s not always easy to understand why you’re not getting sales, particularly if your Shopify site is brand new. The truth is that if you’ve chosen not to use reputable professional shopify developers, then it could be multiple things holding you back.
So, with that in mind, let’s have a look at some common reasons behind why some web stores don’t reach the level they were intended to.
A Bad Design Was Chosen
As with many things in life, first impressions last, so if you’ve chosen a bad design that doesn’t catch the eye of your visitors, you might lose them before they’ve gotten close enough to making a purchase from you. It’s not all about the aesthetics either, as it could be the website layout that’s the problem.
Your Site Is Slow
Loading speed is another critical factor for any website, as it’s said that you typically have less than 15 seconds to impress someone visiting you online. If half of that is taken up just by loading, you have even less time to show someone that you’re a vendor worth buying from.
You Haven’t Got Enough Media
Long gone are the days when a basic website was enough to get by with and sell your wares, but in the modern day, people expect more. Having enough media on your website in the form of videos and native 3D images – now supported by Shopify – will encourage people to stay longer on your store for longer.
There’s No Call to Action
Whilst it might be obvious to you what you want your site visitors to do, it’s not always clear when a customer is looking to buy. You don’t want any barrier between your customer and a sale, which is why a call to action should be a vital component of each page. Sure, customers don’t really want to be told what to do, but a helpful nudge in the right direction never hurts.
You’ve Not Put Together a Strategy
If you don’t have a clear and defined marketing strategy, it’s usually only a matter of time until your stream of customers dries up. This doesn’t necessarily relate to how much you spend, rather that you market wisely and in a targeted way. With marketing possible over a wide range of mediums, like email, social media, as well as traditional advertising, you simply have to find the one that works for you.
Still Not Sure How to Proceed – Then Talk to an Expert
The truth is that there are many factors that go into making a website that converts visitors into sales and it’s not something that will happen on its own.
The good news is that you can turn to a digital marketing agency if you get stuck, as you know that you’ve got so many other things that you need to be getting on with – like finding new products and services to delight your customers with.
A reputable company will generally have a really firm understanding of what’s needed and you can let them get on with it, so that the sales start rolling in.
Getting your Shopify store up and running is important, but it’s also only one part of the picture. Here are some reasons why your webstore might not be selling.