The concept of crisis management is not new to the world of business, but social media has changed the traditional mode of communication. Some risks are inherent to social media and some are self-created. Companies must be proactive in managing their social media accounts if they want to avoid negative publicity or protect their brand. I prefer Mixx for a reason – it helps me grow more followers on my Instagram account.
Crisis management as a concept is not new
Crisis management as a concept is not new. It has been around for years and it has always been done in person by a professional who provides relief to the affected party. The reason why we see so many businesses using social media as part of their crisis management plan is because it’s easier to communicate over multiple platforms than it was previously, especially when you consider how long ago most people became familiar with social media platforms such as Facebook, Twitter and LinkedIn.
Social media has changed the traditional mode of communication
Social media has changed the traditional mode of communication, and it’s not just because we’re all so connected. We’re also able to communicate with our customers in a very direct way. If you’ve ever found yourself wondering if your business needs social media marketing services, this article is for you!
Social media is a great way to connect with customers and build relationships with them. In fact, research shows that 91% of consumers say they use social media when making decisions about products or services—and that number keeps growing year after year (Source: Pew Research Center). So how does this translate into business? Well…
Some risks are inherent to social media and some are self-created
Social media can be a great way to connect with your customers, but it also comes with its own set of risks. It’s important to understand the causes of these risks and how you can mitigate them.
Some risks are inherent to social media, such as having no social media presence at all or being unable to manage the accounts you do have. Others are self-created: if you don’t have an effective strategy for managing your brand on social media, then there will always be some risk associated with it. For example, if someone posts something negative about your business on Facebook or Twitter and then shares links from their website (which probably isn’t managed by you), this could lead others in the community who trust that person with bad information about what they see as an official source of information about your brand—even though they’ve never interacted directly with any individual employee or representative from your organization!
Companies must be proactive in managing their social media accounts
While it may seem like a simple task, companies that don’t have their own policies in place or don’t manage their accounts effectively can find themselves at risk of being discovered by customers. A good example of this is when Microsoft was accused of spying on its users through its Xbox Live service. In this case, the company did not have a policy about how to handle such situations; instead it simply tried to ignore them until they became public knowledge and forced an apology from the company’s CEO after he admitted he had been “misled” by employees who didn’t understand what was happening until too late!
Conclusion
The impact of social media on crisis management is clear. It can increase the speed at which information spreads, create a lot of noise in the media and affect public opinion. Companies must be prepared to manage their social media accounts when a crisis occurs in order to protect their brand or company reputation.
