Technology exists to give the beauty industry a shift. It’s redefining the products which consumers are interacting with online and offline.
Currently, cosmetology incorporates various technological advances, from computer vision to Augmented Reality (AR). Also, Artificial Intelligence (AI) and machine learning are important elements of cosmetology.
Beauty is a diverse industry. Each customer has unique needs and wants. Thus, software development is necessary to enable this diversity.
What is Software Development?
Software development is a series of computer science activities. The activities revolve around programming, designing, documenting, testing, and maintaining a particular software. Also, it has to undergo different processes for software to come to life.
The phases ensure products built meet technical expectations and user requirements.
Some of the critical steps in developing software include:
- Need identification that Involves market research and identifying existing gaps
- Requirement analysis. Here, stakeholders agree on the users and technical requirements. The step is necessary to meet the product goal.
- Design. The drawing of advanced technical specifications takes place in this stage. Design is needed to create the software parameters.
- Development and implementation of the software
- Testing involves checking bugs and verifying the performance of the software.
Testing is an integral part of developing software. It is necessary before the software goes live to check on the functionality. The testing could be automated or manual.
Free end-to-end automating testing software exists to enable mobile, web, and API testing. The software allows you to create tests wherever you want to deploy and debug your tests fast.
It’s excellent if you want to take charge of your software development processes. You don’t need to have expertise.
What Does the Cosmetology Industry Entail?
Cosmetology is a vast industry with several sub-niches. It’s the study and application of beauty treatments. The industry is segmented into different niches like hairstyling, cosmetics, tanning, and skincare.
You can study in different areas or specialize in one and become an expert in that niche. Careers in cosmetology include skincare consultants, hair color specialists, skincare consultants, and aestheticians.
Advantages of Software Development in the Cosmetology Industry
Software development is necessary for the cosmetology industry. Through it, the industry has taken a different turn to serve its customers better. Here is how software development is impacting the cosmetology industry.
1. Development of Virtual Makeup
Virtual makeup is a technology used in experimenting with first-time buyers of cosmetics. The experiment can be online or offline. It uses 3D modeling and face tracking to achieve excellent results.
The feature works by taking your picture and sending it to a virtual beauty advisor. The beauty advisors then send you a flattering cosmetic shade that will work well with your skin.
Users can therefore try a variety of products with ease from different consumers. The virtual makeup apps customize brand products like lipsticks, mascara, foundation, and blushes. The apps and AR mirrors enable the user to simulate hairstyle and makeup.
Customers can try these products virtually through their smartphones and kiosks in stores. Through the process, they can find products that look great on them.
VR and AR technologies are also used in experimenting with nail polish shades.
Consumers can additionally learn about make-up tutorials.
2. Assist in Collecting Data for Cosmetic Organizations
Cosmetic companies collect relevant information to produce quality items that serve customers better. Software development has enabled organizations to gather customer information through surveys and questionnaires.
Data collection helps in developing marketing and pricing strategies for new products. Organizations like Estée Lauder, L’Oréal, Gamble, and Procter understand the importance. It can also help strategize plan development, formula design, packaging, and sampling campaigns.
Therefore, they have invested in different technologies to collect data. They use the findings to improve their products. The results help them in understanding customer wants and needs.
With the necessary information, cosmetic industries can expand their existing market. Also, they can venture into new opportunities proven to be gaps.
3. Personalize Cosmetics
Beauty is a personal thing. Unfortunately, several women have a problem finding the proper foundation for their skin. Thus, this has led to the demand for personalized makeup.
These days it is possible to customize cosmetics to fit a particular consumer’s needs. All this is made possible with a makeup-producing printer. The machine prints shades of different colors, ensuring that consumers are satisfied.
A company needs to do several things to develop personalized products for consumers. Examples include individual lifestyle, skin type, and facial features.
4. Capture Video Makeup Sessions
Technology has made it easy for makeup artists to capture their makeup sessions. Using Google glass, they can showcase their expertise. The glass enables these artists to email their customers their makeup sessions.
Consumers can learn different products and techniques used by different artists.
Makeup artists using Google glass use products easily accessible to their consumers.
5. Develop Smart Skincare Tools
Smart skincare tools are now used to improve skin outlook. All this is possible because of software development. An example is a HiMirror technology made by Taiwan’s New Kinpo Group. Every time you log in, it takes a picture of your face. It then scans it for pores, wrinkles, fine lines, brightness levels, and red spots.
Using these factors, it rates your skin from good to poor. It then sends you personalized tips and recommendations on what to improve. Additionally, it gives suggestions on products to use.
Also, some beddings influence your skin to look better. Through technology, some ingredients have been infused into these beddings. The components assist you in achieving smoother skin.
The skinGlow bedding has ingredients like copper-induced pillow covers and comforters. The copper helps reduce wrinkles and fine lines. Copper ions also help reduce the production of collagens.
The bedding mainly works at night. It releases copper ions after coming into contact with your skin’s moisture.
Software development is necessary to improve the cosmetology industry. With new technologies evolving, it’s essential to innovate. Cosmetology companies have no option but to catch up with the rest of the world.
Undoubtedly, technology has diversified the experiences of cosmetology organizations, makeup artists, and clients.