A custom t-shirt printing business can be a very profitable venture. Many people decide to start their businesses with this method of printing on apparel.
It’s not only easy to get started, but the turnaround is quick, and you can do it at home or garage depending on your level of equipment. You may want to look at companies such as MeowPrint.sg, especially if you live in Singapore, for expert t-shirt printing that won’t give you headaches as a beginner. But, that’s not all there is to it! You don’t just get to pick a great company for your custom printing and you’re ready to go. You’ll need to add a number of other things to ensure your success in the business.
This article will guide you in what you’ll need to start and succeed in your custom t-shirt printing business. Read on!
- Have A Plan
When you finally decide to get your own custom t-shirt printing business started, you need to have a plan on how you want it to develop and what you want the outcome of the business to be. You should know that starting up isn’t an easy task, and that running a business of this sort takes some very important things: time, effort, and finances.
- Check Out Competitors’ Prices
When you’re beginning in something new, you might not know how much your services or products are worth. Well, there’s only one way around it—asking your competitors for their price lists! For example, if they charge USD$10 per shirt, then you can safely add another USD$5 on top of it (it’s always good to have some room for negotiations), and you’ll end up with a price that should be fairly close to the one you ‘ll be offering. Or, you could add corporate gifts on your package to create a wide range of prices.
- Get Your Equipment In Order
You may have to start by making inquiries on the equipment needed to start your custom t-shirt printing business. For example, you may select one of the main printers: the direct-to-garment or DTG printer, or screen printer.
- Don’t Go Overboard With Colors!
When it comes to designing your own custom t-shirt printing business, then you mustn’t go nuts with all the options. Sure, there are a lot of colors to choose from in most design programs, but keep in mind that not all of them will come out looking the way they should on a shirt! There are different kinds of paper for printing and they absorb ink in different ways, so it’s only natural that some colors might turn out brighter or duller than expected; it doesn’t have to be your fault!
- Quality Is Key
Remember how it’s said earlier that successful custom t-shirt printing businesses charge more? Well, there’s no better way to convince people that your services are worth every penny than by offering quality prints. People are more inclined to pay a bit extra for something that can ensure durability and quality. If you want to impress potential clients, then make sure you only use the best quality shirt materials as well!
- Talk With Your Customers
Running a custom t-shirt printing business means that you’re going to be dealing with a lot of people! And, even though it might seem like some of them will cancel their orders on a whim, this isn’t always the case. Most people appreciate a nice chat, and they don’t mind talking about things other than their orders! One of the biggest advantages of having your own business is being able to interact with people from all walks of life, so take advantage of this opportunity as much as possible.
- Take Steps To Increase Efficiency
When you first start with your custom t-shirt printing business, efficiency isn’t going to be at its best. There’s nothing you can do about this inconvenience other than getting used to it and accepting that there’ll always be setbacks every now and then. Luckily for you, however, there are a few easy ways to speed things up around the shop: use labeling machines instead of handwritten tags, invest in an industrial paper cutter, and organize everything as neatly as possible.
- Marketing Shouldn’t Stop Once You’ve Started Your Own Business
Even though most companies focus on strengthening their brand through advertising before they even finish setting up their respective business models, this doesn’t mean that they should stop doing it after that point. On the contrary, marketing is, still, just as important even though you’re up and running. This means keeping an eye on social media trends and making sure your business gets mentioned whenever there’s a chance!
- Find The Right Designs For Printing
When it comes to custom t-shirt printing companies, most of them have their own design teams. So, why would you hire someone else to create designs for you? It’s not unheard of for brand new businesses to skip this step to save some money, but when they realize how much time and effort goes into creating quality prints, they regret ever trying such a thing! Always keep in mind that design is what makes or breaks your company, so make sure you work with the best!
- Pricing Is Tricky, But Also Important
Figuring out how much to charge for custom t-shirt printing can be pretty complicated. After all, most people expect prices to go down as the orders get bigger! You can’t blame them for thinking that way either–who wants to pay more than USD$60 just because they want three shirts?
Well, here’s some advice on how you should set up your pricing: start high, and once the shirts have been sold out, lower the price. Not only does this keep clients coming back (after all, it’s a lot better than not having anything leftover at all), but it also allows you to make more money in the long run!
- Setting Up Your Business Comes With Its Own Set Of Obstacles
So, you’ve managed to start a successful custom t-shirt printing company, and people can’t get enough of your products—what’s next? This isn’t the time where most entrepreneurs stop; instead, they often choose to expand their business, and it usually works out pretty well! The only issue here is that there are almost always unexpected incidents along the way, like production delays or prices going up. If anything, all these just mean that you need to stay creative and flexible to make everything work!
Even if you’re a complete novice, you can start a custom t-shirt printing business. All you have to do is set aside time to conduct a business study to prevent making costly blunders. This article has provided you with a step-by-step approach to starting and running a successful custom t-shirt printing business, especially if you’re a newbie.