Friday, July 3, 2020

India’s First Low Calorie Beer Bira 91 Light is Here! #Bira91

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Radhe Gupta
Radhe Gupta is an Indian business blogger. I believe that Content and Social Media Marketing are the strongest forms of marketing nowadays.
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Have you ever worried about beer belly but not able to get rid of your beer obsession? Looks like our country’s very first handcrafted beer company, B9 Beverages has finally heard you. The beer brand has launched two new flavors of beer, Bira 91 Light and Bira 91 strong. As the name suggest 91 light will be low on alcohol content and the 91 strong will have the fairly high amount of alcohol, but wait that’s not it, there’s more. The 91 light is not only low on alcohol content but also very low on calories, becoming the lightest beer of all time! Now you can have your eternal love anytime without worrying about your increasing belly fat.

Ankur Jain, company’s Co-Founder says that – “Bira 91 Light is the lowest calorie option for any alcoholic beverage in the bar. It is lower than a glass of champagne, much lower than breezers, wine or cocktails. It is even lower than a glass of milk or orange juice! Mostly the things that are healthy have a reputation of tasting awful we wanted to make a beer that was not just healthy but also delicious. Bira 91 light will hopefully give non-beer drinkers another reason to consider beers when they are looking for refreshments.

Bira 91 Strong is for people who loves to go for a strong one. It is the first strong wheat beer. It has a good 7% ABV, Ankur said – “This is a big beer high on flavour, high on taste, high on alcohol content.”

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The 91 strong stand against other very well established brands like Kingfisher and Tuborg. As no one should drink a strong beer in pint, so, 91 Light will be available in 500ml cans and 650 ml bottles! It will be initially available in Delhi, Mumbai, Pune, Goa and Banglore and further, it will cover 15 more cities.

Bira is just a Startup and hasn’t been around for a long time but the kind of buzz it has created among the youngsters is incomparable. Many restaurateurs are reporting the high demand of the product. Without the advertisements, Bira has gained much popularity just by the strong word of mouth. So peeps go and grab one for yourself and tell us how it was in the comment section!

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