In short — AreYouFashion earns a small commission when readers buy through some of our links, always at no extra cost to you. It never changes what we recommend or how we rank it: affiliate income funds our editorial work and keeps the site free to read, and any article that uses affiliate links says so at the top.
Transparency matters to us, so here it is plainly.
How affiliate links work
AreYouFashion takes part in a number of affiliate programmes. When you click certain links to a retailer and go on to buy something, we may earn a small commission on that sale — always at no extra cost to you. You pay the same price you would have paid going direct; the retailer, not you, shares a small part of it with us.
How it affects our editorial
It does not. We recommend products because we think they are worth your money, not because they carry a commission — a link that earns us nothing sits happily next to one that does. Affiliate relationships never buy coverage, a higher place in a roundup, or a kinder verdict, and commission plays no part in which products we include or how we rank them. Those decisions are made by editors under our editorial policy, independently of any commercial arrangement.
How we disclose affiliate links
Where an article contains affiliate links, we say so at the top of that article, so you know before you click that a purchase may earn us a commission. This page is the standing, site-wide version of that disclosure. Affiliate links are also separate from sponsored content: a sponsored article is paid for by a brand and labelled as sponsored in the byline area, whereas an affiliate link simply earns commission on a product we chose to feature on its own merits.
Why we use them
Affiliate income is one of the ways we fund honest, independent editorial work and keep AreYouFashion free to read. It lets us test and recommend without putting our journalism behind a paywall.
Frequently asked questions
Does AreYouFashion make money from affiliate links?
Yes. When a reader clicks certain links and buys something, we may earn a small commission from the retailer, at no additional cost to the reader. Affiliate income helps fund our editorial work and keeps the site free to read. It is one of two ways we earn — the other is clearly labelled sponsored content — and neither buys a favourable review.
Do affiliate links change what AreYouFashion recommends?
No. Whether or not a product carries a commission has no bearing on whether we recommend it, how we rank it, or what we say about it. Editors decide what to include based on reader value alone, under our editorial policy, and a product that earns us nothing can and does beat one that pays a commission. If something we could earn from underperforms in testing, our coverage says so.
Does clicking an affiliate link cost me anything extra?
No. You pay exactly the same price you would pay buying direct from the retailer. The commission comes out of the retailer’s margin, not your pocket, and whether you click our link or go direct makes no difference to the price you are offered.
How do I know which links are affiliate links?
Any article that contains affiliate links carries a disclosure at the top of the page, before the links appear, so you are told upfront. This Affiliate Disclosure page is the permanent, site-wide statement of the same thing. If you are ever unsure about a specific link, email us and we will explain.
What is the difference between an affiliate link and sponsored content?
An affiliate link earns us a commission only if you buy a product we chose to feature on its own merits — the brand does not pay us to include it. Sponsored content is different: a brand pays for the placement, and it is labelled as sponsored in the byline area so you can see it before you read. In both cases the commercial arrangement never dictates our verdict; the full detail sits in our editorial policy.
Still have a question about affiliate links?
Email hello@areyoufashion.com and we are happy to explain how any of this works.