AreYouFashion
Feel good. Look great.
The brand
AreYouFashion is a fashion, beauty and lifestyle blog for real life — accessible, trend-aware, and honest. We cover the trends worth your time, the products worth your money, and the culture and food that make living well fun. Style you can actually wear.
Positioning
Accessible fashion, beauty & lifestyle — with fashion at the heart. Not gatekeeping; not impossible budgets. Practical, trend-aware, inclusive.
Promise
Feel good. Look great. Everything we publish earns its place against that standard.
Logo & lockups
The AYF monogram is the primary mark. Give it room to breathe; never stretch, recolour or add effects. On dark backgrounds, use the light lockup.
Colour
A warm, editorial palette: a bone canvas, deep ink for text, and dusty rose as the single sharp accent. Use rose sparingly — it is the signature.
Typography
Voice & tone
- Plain-spoken and benefit-first — help the reader do something.
- Practical over aspirational — "how to wear it", "for less".
- Honest — real reviews, disclosed partnerships, no fabricated stats.
- Warm and inclusive — written for you, not at you.
- Gatekeeping or snobbery.
- Hype that never leaves the runway.
- Filler, jargon or vague buzzwords.
- Anonymous, expert-free content — every story has a byline.
Social & share cards
Every page shares with a branded card — a default for the site, and a distinct card per section.
The name
AreYouFashion is one word. In running text, "Are You Fashion" is acceptable. areyoufashion.com is the only official website — look-alike domains and near-identical spellings are not us. This is reflected in our structured data (alternateName) to protect the brand in search.