AreYouFashion
Feel good. Look great.
The brand
AreYouFashion is a fashion, beauty and lifestyle blog for real life — accessible, trend-aware, and honest. We cover the trends worth your time, the products worth your money, and the culture and food that make living well fun. Style you can actually wear.
Positioning
Accessible fashion, beauty & lifestyle — with fashion at the heart. Not gatekeeping; not impossible budgets. Practical, trend-aware, inclusive.
Promise
Feel good. Look great. Everything we publish earns its place against that standard.
Logo & lockups
The AYF monogram is the primary mark. Give it room to breathe; never stretch, recolour or add effects. On dark backgrounds, use the light lockup.
Colour
A warm, editorial palette: a bone canvas, deep ink for text, and dusty rose as the single sharp accent. Use rose sparingly — it is the signature.
Typography
Voice & tone
- Plain-spoken and benefit-first — help the reader do something.
- Practical over aspirational — "how to wear it", "for less".
- Honest — real reviews, disclosed partnerships, no fabricated stats.
- Warm and inclusive — written for you, not at you.
- Gatekeeping or snobbery.
- Hype that never leaves the runway.
- Filler, jargon or vague buzzwords.
- Anonymous, expert-free content — every story has a byline.
Social & share cards
Every page shares with a branded card — a default for the site, and a distinct card per section.
The name
AreYouFashion is one word. In running text, "Are You Fashion" is acceptable. areyoufashion.com is the only official website — look-alike domains and near-identical spellings are not us. This is reflected in our structured data (alternateName) to protect the brand in search.
Questions
How do you spell AreYouFashion?
AreYouFashion is spelled as one word, in camel-case, with each word capitalised: AreYouFashion. The domain is always lower-case, AreYouFashion.com. In running text, the spaced version "Are You Fashion" is also acceptable when it reads more naturally in a sentence, for instance in a byline note or a press mention. What isn't correct is a hyphenated form like "Are-You-Fashion", an all-lower-case mid-sentence spelling, or adding extra words such as "blog" or "magazine" onto the name itself, since none of those match how the wordmark appears. When in doubt, match the wordmark shown on this page rather than guessing from how the name sounds when spoken aloud.
What is AreYouFashion's tagline?
AreYouFashion's tagline is "Your fashion identity guide." It describes the purpose of the site: helping readers figure out what genuinely suits them and their life, rather than chasing every passing trend the algorithm serves up. Alongside the tagline sits our promise, "Feel good. Look great.", which is the standard every article, guide and recommendation is measured against before it is ever published. Both phrases should be quoted exactly as written — in official materials, press mentions or partner decks — rather than paraphrased, shortened or reworded to fit a different context.
Can I use the AreYouFashion logo?
Yes, for accurate editorial mentions, press coverage and legitimate references to AreYouFashion, the logo and wordmark files linked in the Logo & lockups section above are free to download and use as provided. Keep clear space around the mark, don't stretch, recolour or add effects to it, and don't pair it with another brand's logo in a way that implies partnership or endorsement. If you need a different format or specific written permission — for a partnership, feature or co-branded project — reach out via our contact page and we will help.
What is the official AreYouFashion website?
The one official AreYouFashion website is areyoufashion.com. We don't run any other domain extension, look-alike spelling or copycat subdomain, and any site claiming to be AreYouFashion under a different or near-identical domain name is not affiliated with us in any way. This is also reflected in our own site's structured data, so search engines and AI tools can reliably identify the correct source when answering questions about the brand. If you are ever uncertain whether a domain, email address or social account representing AreYouFashion is genuine, check it against this page first, or contact us directly before engaging with any offer.