Fashion Advertising and Media Options at AreYouFashion
Quick answer: Advertising on AreYouFashion lets fashion, beauty and lifestyle brands reach a style-led readership through clearly labelled display placements and campaign packages. We price by format, scope and timing, keep advertising separate from our editorial, and disclose every placement. Request the media kit to see options and rates.
Key takeaways
- What it is: fashion advertising to a style-led, beauty and lifestyle audience.
- Formats: display placements, seasonal packages and campaigns, sold by scope.
- Separate from editorial: advertising never buys coverage or a place in our guides.
- Disclosure: every advertising placement is labelled and FTC-compliant.
- Next step: request current rates and the media kit.
Why advertise fashion with AreYouFashion
Generic ad networks put your creative wherever the algorithm lands it, often beside content that has nothing to do with your customer. AreYouFashion places it in a genuinely relevant setting — pages read by people who actively choose to follow style, beauty and everyday lifestyle. For a fashion brand, context is half the value: the same creative works far harder next to content your customer already sought out. That relevance, combined with honest labelling and a brand-safe environment, is what makes advertising here worth the spend rather than a number lost in a programmatic ocean. It also tends to lift the numbers that matter: a reader who is already engaged with fashion and beauty is more receptive to a relevant brand than someone chasing unrelated content. And because the placement sits within edited pages rather than an anonymous feed, it carries a little of the publication’s own credibility, which a bare exchange impression never does. For an independent label in particular, appearing in a considered fashion environment can say as much about the brand as the creative itself.
Advertising formats
We offer a compact set of formats so it is easy to match spend to the moment. Each can run on its own or as part of a larger plan:
- Display placements — standard positions across relevant sections of the site for steady visibility.
- Seasonal packages — bundled placements timed to key retail moments and collection drops.
- Campaign bursts — concentrated reach for a launch, sale or event over a defined window.
- Combined campaigns — advertising paired with sponsored content or studio production for depth as well as reach.
What advertising does not buy
To keep this clear from the outset: advertising with us buys space and attention, not influence over our journalism. It does not buy a review score, a place in a buying guide, an interview, or a mention inside independent coverage. Our editorial, reviews and recommendations are never for sale, and we do not sell undisclosed or disguised paid links. We are direct about this because it protects both sides — you know exactly what you are paying for, and readers keep trusting the environment your brand appears in. If your goal is to appear inside our editorial, the honest routes are set out on our get featured page.
Who advertises with us
Fashion labels, beauty and skincare brands, lifestyle and homeware names, retailers and the agencies that represent them all advertise with us. We welcome both established houses and independent brands, because relevance to a style-led reader matters more than budget size, and a well-targeted small campaign often outperforms a scattergun large one. For teams handling several accounts at once, our agencies page explains how we streamline planning and booking.
How to book advertising
Booking is straightforward and there is no obligation in enquiring:
- Enquire: send your brand, campaign goal, timing and budget via the contact page.
- Plan: we recommend formats and share the media kit with specifications and rates.
- Supply creative: you provide assets to spec, or our studio can produce them.
- Launch: we confirm the schedule, add any required labelling and go live on the agreed date.
Creative specifications
We accept standard display formats and will share exact dimensions, file weights and deadlines in the media kit so your team can build to spec first time. If you need creative built or adapted, our studio can design placements that suit both your brand and our layout, which often lifts performance. We review all creative for basic quality and suitability before it runs, and we ask that claims-based creative — particularly in beauty and wellbeing — can be substantiated on request.
Pricing
Fashion advertising is priced by format, volume and timing rather than a single flat fee, because a short display burst and a season-long package are very different commitments. This keeps entry-level campaigns accessible while letting larger buys scale sensibly. Share your objective and dates and we will send current rates and availability. Request a quote and we will respond promptly.
Measuring your campaign
We agree in advance what success looks like and what we can report back, so expectations are realistic from day one and there are no surprises at the end. We do not invent numbers or promise outcomes we cannot stand behind; where reach or performance figures are relevant, we share what we can genuinely measure and explain how. If you need current audience detail before committing, ask for it in the media kit.
A brand-safe environment
Where your advert appears matters as much as how often it is seen. On AreYouFashion your creative sits within edited fashion, beauty and lifestyle content, not beside whatever an open exchange happens to serve, so there is no risk of your brand landing next to something that undermines it. That control is one of the main reasons brands choose a publisher directly over a purely programmatic buy. We also review adverts for basic quality and suitability before they run, and we will flag anything that sits awkwardly with our audience or that would need substantiation, particularly in beauty and wellbeing. If a placement is not right for the context, we will say so and suggest an alternative rather than simply taking the booking. The result is an environment you can put a brand into with confidence — relevant, edited and free of the reputational surprises that come with untargeted inventory. For a fashion or beauty brand, that trust is a real part of what your spend is buying.
Who you are working with
AreYouFashion is an independent fashion, beauty and lifestyle publication run by a named editorial team with published standards. You can read more via about us, our team, editorial policy, affiliate disclosure. Our reviews, edits and recommendations are decided by that team and are never for sale; commercial work is always kept separate and clearly labelled in line with the FTC endorsement guidelines. We do not sell undisclosed or disguised paid links, and nothing on the site is written to order inside independent coverage. To reach the partnerships desk, use our contact page or email partners@areyoufashion.com.
Frequently asked questions
How do I advertise fashion on AreYouFashion?
Send your brand, goal, timing and budget via our contact page. We will recommend formats and share the media kit and rates.
What advertising formats do you offer?
Display placements, seasonal packages and campaign bursts, which can be combined with sponsored content or studio production.
How much does advertising cost?
It depends on format, volume and timing. Request current rates for your specific campaign.
Does advertising get me editorial coverage?
No. Advertising buys space, not coverage. Our editorial and guides are never for sale; see get featured for honest routes to coverage.
Can you create the ad creative for me?
Yes. Our content studio can design placements to your brief and our specifications.
Are advertising placements disclosed?
Yes. Advertising is clearly identifiable and handled in line with the FTC endorsement guidelines.
Do you work with media agencies?
Yes. See our agencies page for a lane built around multi-account and campaign work.
Do you have a media kit and fashion advertising rates?
Yes — request our media kit and current rates via the contact page; we share reach, formats and pricing on enquiry.
What fashion advertising formats do you offer?
Directly sold display placements, clearly disclosed sponsored content, and ongoing partnership campaigns.
Do you work with fashion advertising agencies?
Yes — we work directly with agencies and brands. Tell us your goals via the contact page.