Advertise With Us
Reach a discerning, style-led audience that shops with intention. AreYouFashion readers care about craft, quality and longevity — the people brands most want to reach, and the hardest to reach with noise.
Our reader
AreYouFashion is read by considered consumers who value quality over quantity. They research before they buy, keep what they love, and trust editorial recommendation over advertising. Their interests run across fashion, beauty, design, travel and living well, and they are as interested in why something is good as in that it is new. In short: an engaged, high-intent audience that rewards brands who respect them.
Ways to partner
- Display advertising — tasteful, well-placed formats that sit alongside the reading experience rather than interrupting it.
- Sponsored features — editorially-led branded stories, written to our standard and clearly labelled, so they earn attention instead of skimming past it.
- Newsletter sponsorship — reach subscribers inside The Edit, our weekly email, in a space we keep deliberately uncrowded.
- Gifting and reviews — considered coverage of products our editors genuinely rate, always disclosed.
- Bespoke partnerships — campaigns built from scratch around your brand and our readers.
Why partner with us
We keep advertising rare and relevant, which means your message lands rather than blends in. We are brand-safe by design — considered editorial, no clickbait — and everything sponsored is disclosed, a transparency our readers reward with trust. When AreYouFashion features you, it carries weight precisely because we are careful about who we feature.
How we keep it tasteful
Advertising never buys editorial coverage, sponsored work is always labelled, and we decline partnerships that do not fit our readers or our values. You can read the principles in full in our editorial policy.
The process
Tell us your goals and we will propose the formats that fit, agree scope and rates, produce and review together, and report back on how it performed. Straightforward, and built to be worth repeating.
Request our media kit
For formats, rates and current audience figures, email partners@areyoufashion.com and we will send our latest media kit.
Why advertise with AreYouFashion
Most advertising is ignored because it interrupts. Ours works differently: we place a small number of partnerships inside an editorial environment readers already trust, so your brand benefits from the same attention our stories earn. AreYouFashion exists to help readers work out their own fashion identity — what suits them, what lasts, what is actually worth buying — and that context matters more to a considered buyer than reach alone. A brand that shows up here is judged by the company it keeps, which is precisely why we keep the roster small and the fit deliberate. If your product, collection or service genuinely belongs in that conversation, advertising with us is less an interruption and more an introduction.
Who reads AreYouFashion
Our readers come to AreYouFashion to think about style rather than scroll past it. They are drawn to fashion, beauty, lifestyle, culture and food coverage that treats getting dressed — and living well more broadly — as something worth doing thoughtfully. Typically they are curious rather than trend-chasing: interested in the reasoning behind a recommendation, not just the recommendation itself, and just as likely to read a piece on personal style philosophy as a product edit. They tend to value craft and longevity over novelty for its own sake, which makes them a naturally sceptical audience for advertising that doesn’t respect their intelligence — and a naturally receptive one for advertising that does. We don’t publish audience numbers or demographic breakdowns on this page; if you need specifics to plan a campaign, our media kit is the right place to ask.
Ways to work with us
We offer a small set of partnership formats, each designed to sit naturally inside the reading experience rather than fight against it.
- Display advertising — standard placements across the site, positioned so they complement the page rather than clutter it.
- Sponsored editorial — a branded story written to our usual editorial standard, developed with your brand and clearly labelled as paid content from the first line.
- Newsletter placements — a dedicated slot inside The Edit, our regular email, reaching subscribers who have actively opted in to hear from us.
- Social and creator campaigns — activity across our social channels and creator network, coordinated through our brand studio so tone and execution stay consistent with the wider partnership.
- Event partnerships — collaboration around AreYouFashion events, from sponsorship of a single evening to a fuller brand presence on the day.
Most partners combine two or three of these rather than booking a single format in isolation — a sponsored feature paired with a newsletter placement, say, or an event tied to social coverage. We can talk through what makes sense once we understand your goals.
Our disclosure and quality standards
Every sponsored placement on AreYouFashion is clearly labelled as such — there is no version of our editorial that quietly doubles as an advert, and no arrangement where payment buys unlabelled coverage. We hold sponsored editorial to the same standard of craft as our regular stories, because a partnership that reads as an afterthought does neither the brand nor the reader any favours. This isn’t just good practice: reader trust is the entire asset that makes advertising with us worthwhile in the first place, and we’re not willing to spend it down for any single campaign. Our full approach is set out in our editorial policy, and we reserve the right to decline partnerships that don’t fit our readers or our standards.
How to get started
The starting point for any partnership is our media kit and rate card, which sets out formats, specifications and pricing in full. Get in touch through our contact page with a little about your brand and what you’re hoping to achieve, and we’ll send over the details and take it from there.
Frequently asked questions
How do I advertise on AreYouFashion?
Start by getting in touch through our contact page and telling us a little about your brand, the audience you’re hoping to reach, and what you’d like the campaign to achieve. From there, we’ll send our media kit and rate card and talk through which format — display advertising, sponsored editorial, a newsletter placement, a social and creator push through our brand studio, or an event partnership — fits best for your goals and budget. There is no self-serve booking system or automated ad platform here; every partnership is discussed directly with our team so we can make sure it’s a genuine fit for our readers and our editorial standards before anything is confirmed or scheduled.
Do you offer sponsored content?
Yes, sponsored editorial is one of our core partnership formats. It’s developed collaboratively with your brand but written to the same editorial standard as our regular stories, so it reads like a considered piece rather than a pitch dressed up as content. Every sponsored feature is clearly labelled as paid content from the moment a reader arrives on it, with no ambiguity about who commissioned it. We’re deliberately selective about which sponsored features we take on, since they carry the AreYouFashion name and sit alongside our independent journalism, so we’ll want to understand your brand and the story you want to tell before agreeing to move ahead with a brief.
How are sponsored posts and ads disclosed?
Every sponsored placement is labelled clearly at the exact point a reader encounters it — a visible tag on a sponsored feature, a marked section within our newsletter, and disclosure on any social or creator content produced through our brand studio. We don’t run unlabelled paid placements anywhere on the site, and advertising spend never buys editorial coverage elsewhere; our writers and editors decide what gets covered independently of who is advertising with us. The full detail on how we handle disclosure, gifting and paid partnerships across every format sits in our editorial policy, which governs sponsored work sitewide and which we’re happy to point advertisers to directly.
How do I request a media kit or rates?
Reach out via our contact page with a short note on who you are, your brand, and what you’re looking to achieve, and we’ll send our current media kit and rate card by email shortly after. The kit covers our available advertising formats, sponsored editorial options, newsletter and social opportunities, and current pricing in detail. We deliberately don’t publish audience numbers, follower counts or rates on the site itself, so requesting the kit directly is the fastest and most accurate way to get the specifics you need to brief or plan a campaign properly.