Sponsored Content for Fashion & Lifestyle Brands
Sponsored content on AreYouFashion is branded editorial — a fashion, beauty or lifestyle story developed with your brand, written to our usual editorial standard and clearly labelled as paid from the first line. It earns attention the way our own stories do, because it sits inside an environment readers already trust.
Key takeaways
- Editorially-led branded stories, produced to the same craft standard as our journalism.
- Clearly disclosed as sponsored — never disguised as independent editorial.
- Developed collaboratively around your goals, audience and message.
- Reaches a considered, high-intent fashion and lifestyle readership.
What sponsored content is
Sponsored content — also called branded content or partner content — is an article created in partnership with a brand and published on AreYouFashion with a clear paid-partnership label. Unlike a display advert, it lives in the reading experience: a genuinely useful, well-made story that happens to be funded by your brand. Because it’s held to our editorial standard, readers engage with it rather than skip past it.
Why it works
Most advertising is ignored because it interrupts. Sponsored content does the opposite — it earns attention by being worth reading. Our audience comes to AreYouFashion to think about style, research purchases and trust recommendations, so a considered branded story reaches them in the right frame of mind. That context matters far more to a considered buyer than reach alone.
How we produce it
Every sponsored feature is developed collaboratively. We start from your goals and the story you want to tell, agree an angle that will genuinely interest our readers, and our editorial team produces the piece to the same craft standard as our own work. You review before publication. The result reads like a considered AreYouFashion story, not a pitch dressed up as content.
Formats
- Sponsored features — a standalone branded story on a topic relevant to your brand and our readers.
- Product-led editorial — considered coverage that puts your product in a real style context.
- Series and takeovers — a run of pieces for a larger campaign, often paired with newsletter and social amplification.
Sponsored content pairs naturally with display advertising, influencer and social amplification, and bespoke creative through AreYouFashion Studio.
Our disclosure standard
Every sponsored placement is clearly labelled as paid content from the moment a reader arrives on it — there is no version of our editorial that quietly doubles as an advert. Advertising spend never buys unlabelled coverage, and our writers decide independent editorial on merit. Our full approach is set out in our advertising disclosure and editorial policy. This transparency is exactly why sponsored content on AreYouFashion carries weight.
Get started
Tell us about your brand and what you’d like the campaign to achieve. Email partners@areyoufashion.com or use our contact page, and request our media kit for formats, audience figures and rates.
Our audience
AreYouFashion reaches a considered, style-led readership across fashion, beauty and lifestyle — people who research before they buy and value editorial recommendation over advertising. We publish regularly across trend, style, beauty and considered-living coverage. For current audience figures, reach and format specifications, request our media kit.
About AreYouFashion
AreYouFashion is an independent fashion and lifestyle publication with a named editorial team and clear standards. Learn more about us, meet the team, and read our editorial policy and advertising disclosure. All paid placements are labelled in line with the FTC endorsement guidelines. Partnerships are handled by our team — reach them at partners@areyoufashion.com.
Frequently asked questions
What is sponsored content on AreYouFashion?
A branded fashion or lifestyle story created with your brand and published to our editorial standard, clearly labelled as paid content. It’s designed to be genuinely worth reading, not an interruption.
Is sponsored content clearly disclosed?
Yes — every sponsored feature is labelled as paid content from the first line, in line with our advertising disclosure and FTC best practice.
Who writes the sponsored article?
It’s developed collaboratively with your brand and produced by our editorial team to the same craft standard as our own stories, with your review before publication.
How much does sponsored content cost?
Rates depend on format and scope. Request our current rate card and media kit through the press page or by contacting our partnerships team.
Can sponsored content be combined with other formats?
Yes — it pairs well with display advertising, newsletter placements, influencer and social amplification, and bespoke creative through AreYouFashion Studio.