Influencer campaigns that read like editorial, not ads
We match fashion, beauty and lifestyle brands with the right micro and mid-tier creators — the ones whose audiences genuinely trust them — and run the campaign end to end, from strategy to reporting.
Reach that people actually believe
The biggest names are rarely the most persuasive. Micro creators (roughly 10k–100k followers) and mid-tier creators (100k–500k) drive the engagement and trust that convert — their audiences feel like a recommendation from a friend, not a billboard. We build campaigns around that trust, briefing creators like collaborators and holding every post to the same honesty standard as our journalism.
What’s included
Creator strategy & matching
We shortlist and vet micro and mid-tier creators by audience fit, engagement quality and brand safety — not just follower count.
Briefing & creative direction
Clear, collaborative briefs that protect your message while leaving room for the creator’s authentic voice.
Contracts & compliant disclosure
Usage rights, deliverables and timelines in writing, with disclosures that follow FTC / ASA advertising guidelines.
Content oversight & approvals
A managed review round so you are comfortable before anything goes live.
Whitelisting & paid amplification
Option to boost the best-performing content through the creator’s own handle for extra reach.
Reporting & optimisation
A clear read on reach, engagement and learnings — so the next campaign is sharper.
How it works
Discovery
We learn your product, audience and goals, and agree what success looks like.
Creator match & strategy
You approve a shortlist of vetted creators and a campaign plan built around them.
Briefing & contracts
Creators are briefed and contracted, with disclosure and usage rights locked in.
Content & approvals
Creators produce; you review and approve before anything publishes.
Launch & amplify
Content goes live and, where it makes sense, we amplify the strongest pieces.
Report & optimise
You get a clear performance read and recommendations for what to do next.
Ways to work together
Every brand is different, so every engagement is scoped and priced to fit. Here is the shape of how we usually work.
Micro Spark
A focused burst with a handful of hand-picked micro creators.
- 3–5 vetted micro creators
- Single coordinated campaign
- Briefs, contracts & disclosure
- Performance summary
Mid-Tier Feature
A bigger moment led by mid-tier voices with amplification.
- Mid-tier creator line-up
- Creative direction & approvals
- Optional paid whitelisting
- Full campaign report
Always-On Programme
An ongoing creator programme managed month to month.
- Rolling creator roster
- Monthly planning & reporting
- Editorial tie-ins where relevant
- Dedicated point of contact
Frequently asked
Why micro and mid-tier creators instead of celebrities?
Because trust converts. Smaller creators tend to have tighter, more engaged communities who treat their recommendations as genuine. You usually get better engagement and value than a single celebrity post, with more authentic-feeling reach.
How do you vet creators?
We look at audience fit, real engagement, content quality, brand safety and past partnerships — not just follower count. You approve the final line-up before anything is contracted.
How do you handle sponsorship disclosure?
Every paid or gifted collaboration is disclosed in line with FTC and ASA guidance. Honest disclosure protects your brand and the creator, and it is non-negotiable for us.
What do we get at the end?
The published content, any agreed usage rights, and a clear report covering reach, engagement and practical learnings for your next campaign.
Let’s build your next brand moment
Tell us what you are launching and who you want to reach. We’ll come back with an honest view and a plan — no obligation.
Start a conversation →