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← AreYouFashion for Brands For Brands · Events & Launches

Launch events and pop-ups people actually show up to

We concept, plan and host product launches, press days, creator dinners and pop-ups — bringing the right editors, creators and audience into one room for your brand moment.

Overview

The right room, not just a big one

A launch lives or dies on who is in the room and what they feel while they are there. We plan events around a clear idea and the right guest list — editors and creators who genuinely fit your brand — then handle the production so the day runs beautifully and leaves a trail of content and coverage behind it.

What’s included

01

Concept & creative direction

A theme and format built around your brand and the moment you are creating.

02

Venue, production & styling

Sourcing and running the space, suppliers and set so it looks and flows right.

03

Guest list & invitations

Curated editors and creators, managed invitations and RSVP tracking.

04

On-the-day management

A team running logistics so your brand can host, not firefight.

05

Content capture

Photo and video coverage designed to keep working long after the night.

06

Follow-up & amplification

Press and creator follow-up plus a recap you can keep using.

How it works

01

Brief & goals

We agree what the event is for and what a win looks like.

02

Concept & budget

You approve a concept, format and clear budget.

03

Guest list & logistics

We curate the room and lock the moving parts.

04

Production

Venue, suppliers and content plan come together.

05

Event day

We run the day so you can host and enjoy it.

06

Recap & amplification

Coverage, follow-up and recap content extend the moment.

Ways to work together

Every brand is different, so every engagement is scoped and priced to fit. Here is the shape of how we usually work.

Creator Dinner

An intimate, high-trust gathering of matched creators.

  • Curated small guest list
  • Venue & hosting
  • Content capture
  • Post-event recap
Request pricing
Most popular

Launch Event

A full product or collection launch moment.

  • Concept & production
  • Editor + creator guest list
  • Photo & video coverage
  • Press & creator follow-up
Request pricing

Full Activation

A pop-up or multi-day brand experience.

  • End-to-end production
  • Multi-day or pop-up format
  • Content & social strategy
  • Full recap & amplification
Request pricing
Questions

Frequently asked

What kinds of events do you run?

Product and collection launches, press days, intimate creator dinners, and pop-up or activation experiences. We scale the format to your goal and budget rather than forcing one template.

Who comes to the events?

A curated guest list of editors and creators chosen for genuine brand fit, managed with proper invitations and RSVP tracking so the right people are actually there.

Do we get content from the event?

Yes. Content capture is built in — photography and video designed to be used across your channels and ours well after the event itself.

Can you run hybrid or virtual moments?

Yes, where it serves the goal. Some launches benefit from an in-person core with digital amplification so reach is not limited to the room.

AreYouFashion for Brands

Let’s build your next brand moment

Tell us what you are launching and who you want to reach. We’ll come back with an honest view and a plan — no obligation.

Start a conversation
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