Press & Media Kit
Resources for journalists, brands and partners writing about — or working with — AreYouFashion. For anything not covered here, email press@areyoufashion.com.
About AreYouFashion
AreYouFashion is an independent fashion and lifestyle edit covering style, beauty and living well. We champion the considered over the disposable, and every story carries a named byline. Our promise is our masthead: feel good, look great.
Fast facts
- Name: AreYouFashion (one word)
- What it is: A fashion & lifestyle editorial publication
- Desks: Fashion, Style, Beauty, Lifestyle, Travel
- Voice: Considered, warm, editorial
- Tagline: Feel good. Look great.
- Site: areyoufashion.com
Brand assets and usage
For our logo, wordmark and brand guidelines, see our brand guidelines or email press@areyoufashion.com. Please use our assets as supplied: do not stretch, recolour or alter the logo, and do not use our name or marks in a way that implies partnership or endorsement without our written agreement.
Interviews and expertise
Our editors are available for comment on fashion, personal style, beauty and considered living. To arrange an interview or request a quote, contact press@areyoufashion.com with your outlet, topic and deadline.
Coverage
Featured AreYouFashion, or planning to? We would love to see it. Send links to press@areyoufashion.com and we will keep a record.
Partnerships
Interested in advertising or a content partnership? See Advertise With Us, or write to partners@areyoufashion.com.
About AreYouFashion
AreYouFashion is an independent fashion, beauty and lifestyle magazine published online at areyoufashion.com. We help readers work out their own fashion identity — the styles, routines and choices that actually suit them — rather than chasing every trend that passes through. Our strapline, “your fashion identity guide”, is a promise about approach as much as branding: we favour considered recommendations over hype, and every article is credited to a named member of our editorial team rather than published anonymously. That team commissions, writes, fact-checks and updates our coverage on an ongoing basis. For journalists, producers, brand partners and researchers who need a quick, accurate reference for who we are and how to reach us, this page is the starting point; anything it doesn’t answer can go straight to our press inbox.
What we cover
Our editorial expertise sits across five core sections, and most of our writers work across more than one of these areas rather than in a single narrow lane:
- Fashion — runway and ready-to-wear coverage, trend analysis, wardrobe building and shopping edits
- Beauty — skincare, make-up, haircare and fragrance, with an emphasis on routines over one-off product hype
- Lifestyle — home, wellbeing and the everyday habits that shape personal style
- Culture — the film, art, music and media that intersects with fashion and style conversations
- Food & Drinks — the entertaining, dining and drinks culture that sits alongside our lifestyle coverage
We also run The Edit, our recurring franchise for curated recommendations, and Events coverage tied to the fashion and cultural calendar. If you are a journalist looking for comment on a story that overlaps with any of the above, that breadth is exactly what our editorial team can speak to.
Brand facts
For anyone quoting AreYouFashion in an article, press release or media database, these are the facts we ask you to use exactly as written:
- Name: AreYouFashion — one word, no space, capital A and capital Y
- Official website: areyoufashion.com
- Format: independent online fashion, beauty and lifestyle magazine
- Sections: Fashion, Beauty, Lifestyle, Culture, and Food & Drinks — five in total
- Strapline: your fashion identity guide
- Byline policy: every article is credited to a named editor; we do not publish uncredited or ghost-written editorial
Please do not shorten, pluralise or otherwise alter the name AreYouFashion in print or online references, and always link to areyoufashion.com — not a subdomain or cached copy — when citing us digitally.
Using our name and assets
For our logo, wordmark, colour palette and guidance on referring to AreYouFashion correctly in text, see our dedicated brand guidelines page, which is the definitive reference for anyone reproducing our branding. As a general rule, our name and logo may be used factually to identify or link to us — for example, in an “as featured in” credit or a press round-up — but must not be altered, recoloured, distorted, or presented in a way that implies a partnership, endorsement or affiliation that does not exist. If you are planning a larger use of our branding, such as a co-branded campaign or a media kit of your own, please check with us first via our press inbox.
Press, media and interview enquiries
All press, media and interview enquiries — including requests for comment, background briefings, data from our coverage, and questions about republishing our work — should come through our contact page, which routes messages to the right person on the team. Please include your outlet or publication, the story or angle you are working on, and your deadline, so we can respond quickly. We are a small, named-editor team rather than a large newsroom with a dedicated press office, so response times will vary with our editorial schedule, but every enquiry submitted through the contact page is read and answered by a real person. The same team is also available for expert commentary and interviews on subjects within our five core sections — fashion trends, personal style, beauty routines and considered lifestyle choices — whether on the record, on background, or simply to help a journalist understand a topic before writing about it. Tell us the subject and angle you need so we can match you with the right editor rather than a general spokesperson.
Frequently asked questions
How do I contact AreYouFashion for press?
The quickest route is our contact page at areyoufashion.com/contact/, which directs press, media and interview enquiries to the right person on our editorial team. When you get in touch, include your publication or outlet, a short description of the story or angle you’re working on, and your deadline — this helps us match you with the right editor and respond faster. We are a named-editor team rather than a large press office, so please allow some time for a reply, especially around busy editorial periods, but every message submitted through the contact page reaches a real person on the team who will follow up directly.
Can I use the AreYouFashion name or logo?
Yes, within the terms set out on our brand guidelines page at areyoufashion.com/brand/, which is the definitive source for our logo files, wordmark and usage rules. In general, our name and logo can be used factually — for instance, to credit or link to us in a press mention or round-up — but must not be altered, recoloured, stretched or used in any way that suggests a partnership, sponsorship or endorsement that hasn’t actually been agreed. If you’re planning a larger or co-branded use of our assets, such as in your own media kit or a joint campaign, please check with us first via the contact page before you publish.
Does AreYouFashion offer expert commentary or interviews?
Yes. Members of our editorial team are available for interviews, background briefings and quote requests on topics within our core coverage areas — fashion, beauty, lifestyle, culture, and food and drink — and specifically on subjects like trend analysis, personal style, beauty routines and considered everyday living. To arrange commentary, use the contact page at areyoufashion.com/contact/ and tell us the subject, angle and your deadline, so we can connect you with the editor best placed to speak to it rather than a generic spokesperson. We’re glad to speak on the record or purely as background for a journalist researching a story.
What is the official AreYouFashion website?
The official and only website is areyoufashion.com. When citing, linking to, or referencing AreYouFashion in an article, press database or media kit, please use this domain exactly — avoid linking to cached pages, third-party mirrors, or any subdomain variant, since these are not maintained or endorsed by us. If you come across a listing or reference to AreYouFashion that points somewhere other than areyoufashion.com, we’d appreciate a heads-up via our contact page so we can look into it. For brand assets and the correct way to write our name, see our brand guidelines page at areyoufashion.com/brand/.