The Editors

Grace Adeyemi

Grace runs the beauty desk at AreYouFashion, and her whole job is cutting through the marketing so you do not have to. Her expertise is testing: she tries the routines, ingredients and products people are talking about, then reports back plainly on what delivers and what is overhyped. She covers everyday make-up you can genuinely do in ten minutes, and skincare grounded in how skin actually behaves rather than what a label promises — including how to read an ingredients list and introduce active ingredients without wrecking your skin barrier. She names the misses as clearly as the hits, and she discloses any gifted product or commercial relationship in line with our editorial standards. Areas of focus: skincare, make-up, ingredients and honest product reviews. If something is not worth your money, she will tell you.

Areas of expertise

Every story by Grace Adeyemi carries a named byline and is written and edited to AreYouFashion’s editorial standards — honest, tested and clearly disclosed.