How to Get Featured in Fashion and Beauty Coverage

Quick answer: Getting featured on AreYouFashion happens two honest ways — by pitching something genuinely newsworthy to our editors for independent consideration, or by commissioning a clearly labelled brand feature. We never sell places in our editorial guides, so this page explains both routes plainly. Send your pitch to start.

Key takeaways

• Two routes: earned editorial consideration, or a labelled brand feature.
• Editorial is earned: coverage and roundup placement cannot be bought.
• Paid features are labelled: brand-funded features run as sponsored content.
• Best pitches: genuinely new, relevant and specific to a style-led reader.
• Honesty: we do not sell undisclosed or disguised paid links or hidden mentions.

The two honest routes to being featured

There is a lot of confusion around “get featured fashion” offers, so we keep it simple. The first route is editorial: you pitch a story, product or angle and our team decides, purely on merit, whether to cover it. The second is commercial: you commission a feature that we produce and label clearly as brand-funded. Both are legitimate and both have their place. What we will not do is blur them — you cannot pay your way into independent coverage, and we do not sell undisclosed or disguised paid links or covert mentions. Knowing which route you are on saves time and sets fair expectations.

Route one: earned editorial

Our editors are always interested in genuinely new and relevant things — a distinctive launch, an interesting founder story, a fresh take on a trend, or a product that would truly help our readers. Coverage is never guaranteed and is always decided independently, but a strong, specific pitch gives you the best possible chance. The more you make our editors’ job easy — clear news, obvious relevance, verifiable facts — the more likely it is to land. It also helps to think like a reader rather than a marketer: what would make someone who does not yet know your brand stop and care? A distinctive founder story, a genuine first, a thoughtful stance on sustainability or a product that solves a real problem all travel further than a general announcement that a new range exists. Personalising the pitch to what we actually cover, rather than sending an identical release to every outlet, signals that you have done your homework and makes an editor far more inclined to read on.

• Lead with what is actually new or noteworthy, not with adjectives.
• Make the relevance to a style-led audience obvious.
• Include verifiable detail, usable imagery and a point of contact.
• Respect that the final decision, and any angle, rests with our team.

Route two: a labelled brand feature

If you want guaranteed placement and control of the message, a paid feature is the honest option. It runs as sponsored content or via our studio, clearly labelled as brand-funded, and gives you the space to tell your story in full without leaving it to editorial chance. This is the right route for launches, campaigns and brand profiles where certainty and timing matter more than the independent stamp of a review.

How to pitch for editorial

A focused pitch is far more effective than a mass mailout. Keep it tight and relevant:

1. Check relevance: read our coverage so your pitch genuinely fits.
2. Keep it short: the news, why now, why our readers, and the essential facts.
3. Send it via the contact page with images and a contact.
4. Follow up once, politely — we read everything but cannot reply to all.

What makes a strong feature candidate

Whether earned or paid, the strongest candidates share a few traits:

• A clear, specific hook rather than a slogan.
• Something genuinely new — a launch, a first, or a distinctive story.
• Substance our editors or readers can verify.
• Honest claims, especially anything touching skin, health or wellbeing.

What will not get you featured

A few approaches reliably fail, and it saves everyone time to name them: offers to pay for a place in a buying guide, requests for undisclosed or disguised paid links, mass identical pitches sent to dozens of outlets, and unsupported claims. None of these fit how we work, and pressing on them will not change the answer. If your real goal is guaranteed visibility, take the labelled feature route — it is faster, honest, and gives you control.

Choosing the right route

If you want a fair shot at independent coverage and can accept that it may not run, pitch our editors. If you need certainty, timing and message control, commission a labelled feature instead. Many brands sensibly do both over time — earning coverage where they can and using features where they need guarantees. Tell us your goal and we will point you to the right route without overselling.

Timing and the fashion calendar

Timing shapes your chances as much as the pitch itself. For earned editorial, news is most likely to be covered when it is genuinely fresh and relevant to what readers are thinking about right now — a launch that has just gone live, a trend as it is emerging, or a product that suits the season. Pitching well ahead of an embargo, with the essential facts locked, gives our editors room to consider it properly rather than under deadline pressure. For a paid feature, the same calendar logic applies to impact: a labelled feature timed to a collection drop, a seasonal sale or a relevant cultural moment will land harder than the same piece published in a quiet week. Either way, tell us your key dates early. It lets us plan around collection launches and seasonal peaks, secure a slot before the busiest windows fill, and, for a paid feature, leave enough lead time for studio production. Good timing will not turn a weak story into a strong one, but poor timing can waste a genuinely good one.

Who you are working with

AreYouFashion is an independent fashion, beauty and lifestyle publication run by a named editorial team with published standards. You can read more via about us, our team, editorial policy, affiliate disclosure. Our reviews, edits and recommendations are decided by that team and are never for sale; commercial work is always kept separate and clearly labelled in line with the FTC endorsement guidelines. We do not sell undisclosed or disguised paid links, and nothing on the site is written to order inside independent coverage. To reach the partnerships desk, use our contact page or email partners@areyoufashion.com.

Frequently asked questions

How do I get featured on AreYouFashion?

Pitch a genuinely newsworthy story to our editors via the contact page, or commission a labelled brand feature for guaranteed placement.

Can I pay to be featured in your editorial guides?

No. Editorial and roundup placement cannot be bought. Paid features run separately as sponsored content, clearly labelled.

What is the difference between coverage and a paid feature?

Coverage is earned and decided by our team; a paid feature is brand-funded, labelled, and gives you control of the message.

Will you guarantee editorial coverage?

No. Independent coverage is never guaranteed. For certainty of placement, use a labelled feature.

What should my pitch include?

The news, why it matters now, its relevance to our readers, verifiable detail, imagery and a contact.

Do you accept product samples for review?

Any review remains independent and is decided by our team; receiving a sample never guarantees or shapes coverage.

Can a feature include links to my brand?

A labelled feature can link to your own brand. We do not sell undisclosed or disguised paid links or covert mentions.

Can I pay to get featured on AreYouFashion?

Independent editorial features are earned on merit, not paid. For guaranteed, scheduled placement choose clearly disclosed sponsored content.