For Agencies and Fashion PR Teams Working with AreYouFashion

Quick answer: AreYouFashion works with fashion PR agencies and creative teams representing beauty, fashion and lifestyle brands. We offer a single point of contact, clear formats across advertising, sponsored content and studio production, and honest, labelled placements you can confidently take to clients. Get in touch to set up an agency relationship.

Key takeaways

• Who it is for: fashion PR agencies and teams managing multiple brand accounts.
• What we offer: one contact across advertising, sponsored content and studio.
• Client-safe: everything is labelled, disclosed and FTC-compliant.
• Honesty: we do not sell undisclosed or disguised paid links or guaranteed editorial.
• Next step: request the media kit and agency terms.

Why agencies work with us

Agencies need partners that are easy to brief, reliable on delivery and safe to represent to clients, and that is exactly what we aim to be for fashion PR agencies. We are a style-led publication with clear formats, honest labelling and a single contact who understands campaign timelines and last-minute changes. Whether you are placing one client or planning a whole season across several, we make the mechanics simple so your team can focus on strategy rather than chasing logistics. Predictability is part of the service. We understand that agencies live and die by deadlines and by keeping clients confident, so we aim to be responsive on email, clear about what is and is not possible, and quick to confirm details in writing. When a brief changes at short notice, we would rather find a workable answer than send you back to the client empty-handed. And because we know a placement here reflects on your agency as well as your client, we treat the quality and the labelling of every piece as if our own reputation were on the line — which, in a sense, it is.

What we offer agencies

Everything is set up to reduce friction across multiple accounts:

• One point of contact for all formats and all your accounts.
• The full toolkit — advertising, sponsored content, studio production and features.
• Media kit and specifications in one place for planning and client decks.
• Clear disclosure so every placement is client-safe and compliant.
• Coordinated scheduling around launches, drops and seasonal moments.

How we work with your team

The working relationship is designed to be low-overhead and repeatable:

1. Introductions: tell us your agency and the kind of clients you run via the contact page.
2. Planning: we share the media kit, formats and rates for your plans.
3. Booking: you brief per campaign; we confirm scope, timing and cost.
4. Production: you supply assets, or our studio creates them to brief.
5. Delivery and reporting: we publish, label and report what we can genuinely measure.

What we can and cannot promise

We want agency relationships built on realistic expectations, so we are direct about the limits from the start. We can guarantee labelled placements — advertising, sponsored content and features — on agreed dates and to agreed specifications. We cannot sell guaranteed independent editorial, places in our buying guides, or undisclosed or disguised paid links, because our editorial is never for sale. Being clear on this upfront protects you when you set client expectations, and it means the placements you do book carry real credibility.

Categories and compliance

We take particular care with beauty, skincare and wellbeing claims, which must be substantiated before anything runs — a safeguard that keeps both your client and us on the right side of the rules. We also keep every commercial placement clearly labelled, which supports your clients’ own disclosure obligations. If a client brief pushes towards undisclosed promotion or covert links, we will steer it back to a compliant, effective format rather than simply declining.

Planning around the fashion calendar

Fashion moves in seasons, launches and cultural moments, and campaigns land best when they are timed precisely to them. Share your calendar early and we will help map formats to the moments that matter — collection drops, seasonal sales, awards and event tie-ins — with enough lead time for studio production where it is needed. Early planning also secures placement in the busiest windows, when space is tightest.

Getting set up

The simplest start is an introduction and a sense of the clients you represent and the kinds of campaigns you typically run. From there we will share the media kit, agency terms and current rates so you can plan and pitch with confidence. There is no commitment in the first conversation. Contact the partnerships desk to begin.

Reporting and account management

Good agency relationships depend on what happens after a placement goes live as much as before. For every campaign we agree in advance what we can report back, then share those figures honestly once the placement has run — no invented reach, no vanity metrics dressed up as results. If a format underperforms against the goal, we will say so and suggest what might work better next time, because a client kept happy over a season is worth more to us than a single oversold booking. For agencies running several accounts, a single contact keeps the admin light: one relationship, one set of specifications and one predictable process across all your brands, rather than a fresh negotiation each time. We keep records of what has run for which client so repeat campaigns are quick to brief, and we flag scheduling clashes or category sensitivities before they become a problem. The aim is to be the kind of publisher partner you can rely on without having to manage closely — one that makes your team look organised to its clients and delivers what was promised, on time and clearly labelled.

Who you are working with

AreYouFashion is an independent fashion, beauty and lifestyle publication run by a named editorial team with published standards. You can read more via about us, our team, editorial policy, affiliate disclosure. Our reviews, edits and recommendations are decided by that team and are never for sale; commercial work is always kept separate and clearly labelled in line with the FTC endorsement guidelines. We do not sell undisclosed or disguised paid links, and nothing on the site is written to order inside independent coverage. To reach the partnerships desk, use our contact page or email partners@areyoufashion.com.

Frequently asked questions

How do agencies work with AreYouFashion?

Introduce your agency and clients via our contact page. We provide one contact across advertising, sponsored content and studio work.

Do you offer agency rates or terms?

We share a media kit and current rates on request; tell us your typical volume and we will discuss terms.

Can you guarantee editorial coverage for our clients?

No. Independent coverage is never for sale. We guarantee labelled formats — advertising, sponsored content and features.

Do you handle production if the client has no assets?

Yes. Our content studio can produce copy and imagery to brief.

How do you handle disclosure for client work?

Every commercial placement is clearly labelled and handled in line with the FTC endorsement guidelines.

Can you manage multiple accounts at once?

Yes. A single contact coordinates formats and scheduling across your accounts.

What about beauty or wellbeing claims?

They must be substantiated before publication. We steer claims-based briefs into compliant, honest formats.

Do you work with fashion agencies and PR teams?

Yes — we work directly with agencies managing multiple clients, with clear formats and disclosure.